How search engines look at landing pages
- Originality – It goes without saying that the content on the page shouldn't be present anywhere else on the web.
- Relevance – This is what the Google Panda is all about. A page should deliver what was promised in the title and meta description on the results page. It makes for a poor user experience if users have to work for the desired information (further clicks, content hidden or subdued by within other irrelevant content etc.)
- Availability – The information should be readily available. I have seen websites ask for email subscription in a popup, which only disappears after you comply. Hiding information behind an opt-in form or an unnecessary call-to-action won’t score you any points with search engines.
How to improve your landing pages?
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