The concept of blogging is not new to marketers or writers. In fact, the first blog is believed to have been written by a Swarthmore College student back in 1994. In the 25 years since then, businesses have learned the value of taking to the internet to share thoughts and develop trust with their customers. By definition, a blog is intended to generate awareness about either you, the writer or the brand for which are writing about. Blogs, when well written, do a tremendous job of establishing authority and building trust.
