July 22, 2014
It is generally the case that the more keyword-rich and exact-matching a domain is, the more valuable it is. Ordinarily, you could buy a domain at around $10, but some domains sell for millions. That is obviously as far as their physical value goes. But what about theoretical value, or value in search rankings? We know that the domain age plays a part in ranking, but is there any truth to the domain name itself contributing towards search engine performance?
July 21, 2014
Posted by Qasim Zaib on 7/21/2014
Last month, Google took us all by surprise when John Mueller, Google's Webmaster trends analyst, announced that author profile pictures will be stripped away from search results. Google also removed the Google+ view counter for both the mobile and desktop versions of the search engine. Seemingly, all this is in a bid to free up some real estate on search result pages. But to what end? Increased CTR as Google really claims, or more prominence for ads? And what do these changes really mean for Google Authorship?
July 14, 2014
Posted by Qasim Zaib on 7/14/2014
July 11, 2014
Posted by Qasim Zaib on 7/11/2014
Are you stuck in your past? Hanging on to the good old days of link-building when SEO was simple and easy to understand? Whether for good or otherwise, those days are done for, and with them, practices of the old have gone too. Unfortunately, many of us still hold on to the old link-building practices which no longer apply, and could prove to be counter-productive to your SEO efforts. Here are some old link-building practices that you need to get rid of!
July 10, 2014
Posted by Qasim Zaib on 7/10/2014
July 7, 2014
Posted by Qasim Zaib on 7/07/2014
A good, high-quality sitemap is an integral part of search engine optimization. They offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms. Many Content Management Systems let you easily create a sitemap with either native or third-party support. There are various free tools as well. But if you really want a quality sitemap, here are some best practices that you need to keep in mind.
June 29, 2014
Posted by Qasim Zaib on 6/29/2014
Bloggers probably know more about comment spam than anyone else. It is really annoying to write an article about one thing, and see completely off-topic comments, possibly spam ones that make no sense whatsoever. People usually do it in order to increase backlinks to their own websites. But does that work? And how do these spam comments effect your website? In this post, we'll address some of the popular questions regarding this topic, and will look at how you can help reduce comment spam.
June 28, 2014
Posted by Qasim Zaib on 6/28/2014
June 27, 2014
Posted by Qasim Zaib on 6/27/2014
In a recent development, Google's Webmaster trends analyst John Mueller has announced that Google will be removing all author profile pictures from the search results. In addition to this, Google will also remove Google+ view count in a latest bid to free up some real estate on search results. This is true for both mobile and desktop versions of the search engine, and the changes will be slowly rolled out to all users over the next few days.
June 23, 2014
Posted by Qasim Zaib on 6/23/2014
We all know that when it comes to the search game, no one beats Google. And when you own a game, you're bound to change the rules. Google has made a lot of changes to how we do SEO, and if you think about it, we spend most of our time optimizing for Google. It's all but fair, considering Google owns more than two-thirds of the market. But what about the rest of it? What about Bing and Yahoo that fill up the rest of the space? Is it worth your time to optimize for them as well?
June 22, 2014
Posted by Qasim Zaib on 6/22/2014
Backlinks are very important for performing well in search engines. But building them can be one of the most tedious tasks you might have to do as a webmaster. So before you go around looking for new backlinks, maybe it's better to get the most out of your existing ones. This will improve the 'throughout' of your existing backlinks, so to speak. After all, you need all the help you can get. Here are some tips for getting the most out of your existing backlinks.
June 16, 2014
Posted by Qasim Zaib on 6/16/2014
When you create a new page on your website, it ideally gets indexed sooner or later. The more pages you have, the more pages you'll get in Google's index, and the more opportunities you can avail. But saying that is taking Google Indexing for granted. Owing to a lot of factors, Google might not index every page it crawls on your site. So what should you do when you see Google giving you the cold shoulder? How can you increase the number of pages indexed by Google?
June 14, 2014
Posted by Qasim Zaib on 6/14/2014
Google's Matt Cutts recently announced at SMX Advanced in Seattle that Google will soon roll out the third major update to its Payday loan algorithm. Last month, we saw the introduction of the second iteration of the Payday loan algorithm, along with Panda 4.0. For spammy websites, the day of reckoning has come, for Google has now rolled out the promised Payday loan 3.0 which, although is unrelated to Panda or Penguin, aims at cutting down on even more spammy search queries.
June 13, 2014
Posted by Qasim Zaib on 6/13/2014
Faulty redirects are a common occurrence in mobile search. Google mobile search often tries to recognize the mobile version of a site, and returns it for anyone using Google Search on mobile. But often times, the mobile sites aren't properly set up to handle requests from smartphones, as some desktop pages might not have their mobile counterparts configured properly. As a result, users who land via search results get redirected to the mobile site's homepage.
June 12, 2014
Posted by Qasim Zaib on 6/12/2014
The Domain Authority of any website reflects upon how well it is doing in its field. Developed by Moz, this metric is one of the most important ones in SEO, as it will dictate your prowess in search results. I recently did an article on how to determine the authority of any domain, in which I explained how you can tell two domains apart based on their authority factors. As promised, I'm here again to discuss some of the ways you can improve your domain authority.
June 9, 2014
Posted by Qasim Zaib on 6/09/2014
June 7, 2014
Posted by Qasim Zaib on 6/07/2014
May 31, 2014
Posted by Qasim Zaib on 5/31/2014
Creating inbound and outbound links on your website smartly is an important part of SEO. We have talked at length about linking strategies that can protect your blogs against algorithmic penalties. Someone once asked me if it was okay to add two links on a page that point to the same target. I just stumbled across Google's Matt Cutts' response to the question, so I thought I'd share it with our readers.
May 29, 2014
Posted by Qasim Zaib on 5/29/2014
May 28, 2014
Posted by Qasim Zaib on 5/28/2014