January 21, 2013

Will Google Stop FeedBurner Service in 2013?‏

FeedBurner Closing?

There has been a lot of talk regarding FeedBurner recently. FeedBurner is a widely known email and RSS subscription service used by a lot of bloggers, chiefly because it's a free service. A couple or so months ago, many bloggers raised concerns when FeedBurner showed a subscriber count of zero for their blog. Since then, rumor has it that Google is shutting down the FeedBurner service in 2013 (probably for good, but we can't say anything yet). So is it true? And what would become of its users if it is? Indeed, the shutting-down of such a widely used service could prove to be a mistake on Google's part.

Well  from the looks of it, this rumor is only half true. The 'half-true' part is the keyword here though. Google is not completely shutting down the whole service. It has only shut down FeedBurner APIs. We'll talk more about them later in this post

Why Google Shuts down products?

To see if Google can really shut down FeedBurner, we first need to look at why Google shuts down products in the first place. A couple of months back, Matt Cutts uploaded a video, in which he discloses why Google will shut down some products. Long story short, there can be various reasons. The most obvious one is resource limitation. As big as Google appears to be, it still does not have unlimited resources. And if a project is consuming too much resource without replenishing them, then it has to be shut down.

Google will also shut down products that are outdated. For example, Orkut got outdated quite a while ago, so it had to be shut down to make room for the likes of Buzz and Google+.

So the next question is, is FeedBurner worthless to Google?

How Google sees FeedBurner?

Okay, first thing's first. FeedBurner is used by a lot of bloggers out there, chiefly because it's free. Given Google's excellent profile, it seems pretty unreasonable that they'd shut the service down. Now I am not claiming I know how they think, but one thing is for sure. If Google was to shut down FeedBurner without at least a fair warning (and we've seen none of those), then it'd leave a lot of bloggers pretty pissed off. Not that Google cares on whit about how they feel, but it sure would be a bad business decision, as there's a lot of competition out there, waiting for Google to make a slip so they could benefit from it.

Secondly, most of Google's services are free (like FeedBurner), such as Google AdSense, Blogger, Webmaster Tools, Google+, and so on. If they were to shut down one free product, it would cast a shadow of doubt over other free products as well, and the reliability of these products in the future would be jeopardized. After all, if one service can shut down, who can say the others won't follow suit?

So what is the problem?

Google has apparently ran into problems regarding the FeedBurner API. The first signs were when the feed count was reset to zero, even though no one lost a single subscriber. So only the counter had problems. Although this glitch was resolved, other back-end problems still remained. As a result, Google eventually decided that it didn't want developers using their its API after all. (Note: An API lets a developer interact with a program. He can use an API to get user data, call functions, and do other such stuff).

Hence, although FeedBurner is still working, its API has been disabled by Google. You can see this from the fact that your subscriber count on BuySellAds is not being updated if you're using FeedBurner. This is because the API is no longer to BSA for fetching user data.

So what's next?

Nothing much :P. You should be able to use FeedBurner (apparently) for now without any problems. But it would be a good idea to back-up your subscriber list from FeedBurner (we did a post on that recently).

You might also look into alternative solutions, such as AWeber, FeedBlitz, and so on. We will do posts on them soon, so stay tuned. And keep reading and sharing :)

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  1. This comment has been removed by the author.

  2. Google has already disable the adsense service for feedburner. Can it not be a indication?

  3. thanks for this information. But Now I am new in blogging. I totally depend on Google feedburner :(

    Rahul Kashyap
    Blog: SDMMovies.com

  4. This will really piss blogger up big time. We need to start preparing for alternative. Anyway, thanks for sharing this Qasim.

  5. oh its very bad....by www.quizvook.com

  6. This is a very fast and quick update of Google , but lets hope we get more reports about this update !

    Regards :

    Bishal Biswas


  7. hmmm... I guess google would not do this blunder....
    Mohammad, please please check for my reply!! Its over 2 weeks!!!!!!!!!!!!!!!!!!!!!!

  8. If google Closes feedburner. Then it would be their biggest mistake coz millions of blogger are using feedburner as their email delivery service.

  9. Me too use Feedburner. If it shuts down and i don't get backup. I'll loose all my subscribers. That will be really very bad ..


  10. I Think that Google wont close feedburner because of the following reasons(i think):

    1. Feedburner is used by almost every Blogger to connect with their audiences. Which in return drives traffic to their blogs.
    2. Most of the blogs display Adsense ads on them.
    3. If google shuts this mode of traffic down, it looses audiences to its Adsense Ad Network. Thus, Reducing Googles revenue from ads.

    This is what i think.


  11. assalamu alaykum
    dear brother qasim bhaijaan alsomohammad bhaijaan realyye bad news hey

  12. I think Google will not cut off the branch on which it sits. FeedBurner has an immense audience, therefore, closing the service can have serious consequences for Google itself. In addition, FeedBurner has no adequate alternative.

  13. Hello, Sorry i am going bit offtopic, can u suggest me some good vps hosting.

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  14. Once again thank you MBT of being the leader of information providers for blogging:
    This is really very bad news if it is going true many of bloggers earning handsome money with help of Feedburner...I am writing about UBL Omni in Pakistan here UBL Omni Pakistan

  15. I am sure that feedburner would be a past thing.Google is going to shut it down.Two main reason are already shared by Qausim.The biggest reason is that they had already shuted the adsense for feed and 2nd is that google has limited sources remember.

  16. First of all I want to say wonderful blog! I had a quick question in which I'd like to ask if you do not mind. I was curious to know how you center yourself and clear your thoughts before writing. I've had difficulty clearing my mind in getting my thoughts out. I truly do enjoy writing but it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin. Any recommendations or tips? Many thanks!


  17. Bad News Let See what Happen.


  18. Oh God, Google Adsense already disabled now service also :(

    Verify Your Website Or Blog On Pinterest

  19. Thanks for this post,please Mohammad i have a problem with my feedburner email subscription service.when ever you want to subscribe the cursor will not blink,another problem i have with my feedburner is my post do not appear in summary inbox,only post title will appear inside an email box what do you think is the error?please i need your assistance http://www.bushdoctorsblog.com

  20. @VRocks yes, you are right. Google is not going to stop the service altogether

  21. @iliyas shaikh dude, Google is not closing the service, so chillax :)

  22. @Sonu Roy thanks for your interest :)
    I really appreciate you wanting to seek help from us.
    However, since this topic cannot be discussed properly over here, I'd suggest you contact me by email, and i'll try to help you out. Many regards

  23. Isn't there any alternatives of feedburner?

    Blogging Tips & Tricks

  24. Muhammad bro/Qasim Please help i can't explain my comment box problem by typing just simply see this pic then you ill get


    when some continue typing without pressing enter for next line then this happens??????

  25. Oh great Template Modification :) :) :) :):) :):) :):) :):) :)

    Thank You, Off Course I will love browsing it more :))

  26. Awesome design bro(this new layout) . I love it.

  27. damn lol!! The template is sparkling!!!!!! :D

  28. What a surprise. It just reminding me the introduction of windows 8. And you know, I am feeling that just i operate windows 8 and here i am surfing windows 8. Great work and many congratulation to you.

  29. Hey! Qasim, thanks for thoughts. When i saw the headline i thought Google is going to shut the service down permanently.

    Regards: WorldWebSurfers.com

  30. Google want to make their all services for just users, google will be user based soon, in other words, google will be just like people demand, so he gives more importance to the new visitors and their interest on blog.

  31. Google either stop the service , google will desin something else for it.

  32. No. Its hard to believe that google will stop the service, google cant disappoint its visitors.

  33. I think Google is not cut the branch sits on your Feedburner. Feedburner has immense

    Hearing so you can close the service can have serious consequences for Google itself. in

    In addition, suitable alternative FeedBurner.
    Funny Picsss

  34. I think, If feed burner is not there, we can find some other such service. We have to explore the net for such feed delivering services.

    Online BBA and BCA Courses

  35. bad new for subscribers.......

  36. sir help me my blogger feed burner address are not make automatically by google feed burner……..if ad a gadget >layout> follow by email the feed address not available…..
    if making feed address for blogger this message appears Your feed filesize is larger than 576K. You need to reduce its size in order for FeedBurner to process it. Tips for controlling feed file size with Blogger can be found in Tech Tips on FeedBurner Forums, our support site.

    how i can make it?? setting bhe btain k blog feef full or short or until jump break rakhna h? or kea feed redirect url bhe wahan copy krna h k nhe??plzzz tell me soon.....


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