Google will also shut down products that are outdated. For example, Orkut got outdated quite a while ago, so it had to be shut down to make room for the likes of Buzz and Google+.
How Google sees FeedBurner?
Secondly, most of Google's services are free (like FeedBurner), such as Google AdSense, Blogger, Webmaster Tools, Google+, and so on. If they were to shut down one free product, it would cast a shadow of doubt over other free products as well, and the reliability of these products in the future would be jeopardized. After all, if one service can shut down, who can say the others won't follow suit?
So what is the problem?Google has apparently ran into problems regarding the FeedBurner API. The first signs were when the feed count was reset to zero, even though no one lost a single subscriber. So only the counter had problems. Although this glitch was resolved, other back-end problems still remained. As a result, Google eventually decided that it didn't want developers using their its API after all. (Note: An API lets a developer interact with a program. He can use an API to get user data, call functions, and do other such stuff).
Hence, although FeedBurner is still working, its API has been disabled by Google. You can see this from the fact that your subscriber count on BuySellAds is not being updated if you're using FeedBurner. This is because the API is no longer to BSA for fetching user data.
So what's next?Nothing much :P. You should be able to use FeedBurner (apparently) for now without any problems. But it would be a good idea to back-up your subscriber list from FeedBurner (we did a post on that recently).
You might also look into alternative solutions, such as AWeber, FeedBlitz, and so on. We will do posts on them soon, so stay tuned. And keep reading and sharing :)
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