Correct way to Optimize Permalinks in Blogger

optimize-blogger-permalinksWith the introduction of Custom permalinks in blogger, you now have a great opportunity to utilize this new feature to improve the usability, aesthetics and forward-compatibility of your links. It also helps you to target your rich keywords. I wrote a detailed tutorial when Custom Permalinks were first introduced in Blogger draft on June 25th 2012. Permalinks can now be seen on also. We highlighted several areas of this feature by discussing Character limit, what Characters are accepted, good and bad permalink practices but after observing the permalink keyword structure in majority of blogs, I felt the necessity to explain its importance more because newbies are really not using it the correct way in order to drive traffic from Search engines. Just like a title tag, permalinks are also now a victim of keyword stuffing. The Character limit for a permalink is different for both Google, Bing and Yahoo. Understanding this restriction is what we will learn today. You will also learn today why You should always follow Mashable but not always TechCrunch when you talk of SEO.

What are Permalinks?

For all details related to what a permalink is and where can you find this option in your post editor, please read the following tutorial:

What's an optimized permalink?

An optimized permalink is a combination of targeted keywords that explain the content of your post. It should be neat, precise and to the point. Long, lengthy links get chopped in search results and you loose the opportunity of ranking high in SERPs. Click through rate, referral and organic traffic all depends on the aesthetics of your URL structure. An optimized permalink should fulfill the following conditions:

1. It should be no more than 4 words:

Shorter the link, the better it is. All corporate social media and news blogs follow this limit. If you notice the permalinks at, you will notice that the permalinks are short 3-4 word phrases. Permalinks Longer than 4 words  get chopped and do not show in search pages. These 4 words should be well organized and must make a sense.
For example the permalink for this post that you are reading at the moment is as follows: (You can also check it in your browser address bar)
I have simply summarized the long post title into three rich keywords. every word in this permalink is defining the content of this article. Kindly adopt this approach always.

2. It should be no more than 30 Characters in Length  (linked to condition#1):

Now you must be thinking what exactly is a word. Can you call prepositions,conjunctions and auxiliary verbs as words? Yes they are but they aren't keywords.  In layman terms use these words rarely: to, from, and, in, on, at, etc.
Google & Yahoo display first 30 Characters of permalink and Bing displays up to 36 characters. So always keep the character count at most 30 to fulfill the requirements of both Google and Yahoo. Bing can be ignored in this case else the permalink will get too long.
3.  It should summarize the Post title:

The easiest way to write permalinks is to summarize the Blog Post title. Take a look at 3 examples from Mashable latest posts and see how they have summarized each long title into just 3-4 words:
Title: The Many Looks of Spiderman Over the Past 50 Years [INFOGRAPHIC]
Permalink: spiderman-50th-anniversary

Title:Top 25 Best Companies for Work-Life Balance
Permalink: work-life-balance

Title:Dog Is Terrified of Low-Fat Lamb Jerky [VIDEO]
Permalink: dog-is-terrified
Getting me? Its all about common sense.  Never stuff your links with too many keywords. Keep them simple, neat and to the point always.

4. Use synonyms for Keywords in Permalink

If you have too many keywords to describe your content. then you can use some in title and remaining in permalink. It would be like hitting two birds with one stone. Its best if your permalink contains different keywords then your title. You can use a synonym for keyword you used in title tag.
For example if your title is:
Top 10 Richest Men in the world in 2012
The permalink could contain alternative keywords like wealthiest & People instead of richest & Men as shown below:

4. Never Use Underscores but dashes

Both dashes ( - )and underscores ( _ ) can be added in links to separate words. Since underscores are often used in writing algorithms therefore to avoid confusing the search robots Matt Cutts suggests to use dashes only and never under scores. See the details below:

URL Structure: Mashable/TechCrunch/Blogger

Both mashable, techcrunch and blogger has almost the same URL structure.


I personally prefer this URL structure because it gives an idea of both the post date and displays a readable form of the permalink. I am using no date in URLs of our second blog (SEM) just for the sake of experiment.
If you see clearly both the three platforms are running on a similar URL structure. Therefore you are  fortunate that Blogger has chosen the structure by default for you.
Why prefer Mashable over TechCrunch in terms of SEO?
Mashable has been doing great with its site SEO compared to TechCrunch. Its editor's desk include some of the well versed people and they know how to train their co-authors to write quality articles keeping both readers and search engines in mind.  TechCrunch author staff has been doing terribly poor in optimizing the articles after AOL changed the Editor-in-Chief i.e Michael Arrington. This is one reason why it is declining badly in Technorati's list of top100 Blogs. The titles and permalinks are out of balance with no character limits and proper keyword selection. The permalinks are as long as 8-10 words which is terrible. Here are just few of the various un-optimized permalinks from TechCrucnh:
Title: How Something You’ve Never Heard Of Is Changing Your World
Permalink: how-something-youve-never-heard-of-is-changing-your-world

Title: Dispelling The Eureka Myth: Big Ideas Take Time And Space
Permalink: dispelling-the-eureka-myth-big-ideas-take-time-and-space

Title: Facebook Groups Let You See Exactly Who Has Viewed Your Photos, Too
Permalink: Facebook-groups-let-you-see-exactly-who-has-viewed-your-photos-too
They are simply adding complete title word combination into permalink. All these words are cut off when they appear in search results giving incomplete sense and thus losing a great traffic opportunity. 
Therefore if you are really curious about your blog's SEO then take mashable as a reference and follow its traffic strategies and technical side.

Optimizing in Windows live Writer

For both blogger and wordpress, the permalink & Post Meta Description plugin is unfortunately not present in WLW.  However there is a work around. What we normally do is to either schedule the post or publish it as draft. Then we log into Blogger or Wordpress and change the permalink by editing the post in editor.
Do this:
  1. Publish posts as draft by clicking "Post draft to blog" from Home tab
  2. Then log into your account
  3. Go To Posts, click edit under the drafted article
  4. Set the permalink and also Post description
  5. Hit Publish (after setting your schedule time)
  6. Done!

Any questions?

I just hope this tutorial may help you in removing several of your doubts revolving around this topic and help you better optimize your posts and make best use of this newly added feature. If you have any questions, please do not hesitate to post them in the comment box below. What would you like to add to this tutorial? Do you have any great ideas related to making Permalinks search engine friendly? Please feel free to share them. I am a student as you are. Peace and blessings pals. :)
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  1. My and your blog's alexa rank has not been updated for 2 or 3 days, why is that so?

  2. Hello Mohammad, thank you for the useful article. I just want to ask you about the permalinks of pages in Blogger. The condition is terrible. A month ago I had the URL:
    and a few days later, when I edited the content, the URL was changed to:
    What is more, is does not allow you to use the previous form again. It would be info2, info3 etc. I hope this is just a temporal effect.

    By the way, at least in my case, there is also a problem with the snippet of the pages. Is it only my problem or a general problem of Blogger editor?

    Thank you in advance.

    (My name in Latin:
    Veselin Kisiov)

  3. //Permalinks can now be seen on also//
    in blogger old interface its not there

  4. Nice post pro.. You are posting very rear these times.

    With regards,

  5. I can only say that...This article is awesome..I didn't know much about permalink and their value. Now on I am gonna use custom permalink on my posts and get better seo.

  6. means i should start visiting mbt again.
    Dude, tell us how to write meta keywords,meta description and tags.Is there any difference between meta keywords and tags.
    As far as permalink is concerned, you get a positive point for using your specified keyword in the url rather than using alternatives.Infact,it is marked separately by the SEO tool in wp.

  7. @Rahmeen Ahmad Khan
    btw i have already gone through your post about meta keywords but i want something more.Explain with examples like you did in this post.

  8. You makes me easier doing it. Thanks a lot for the tutorial

  9. Nice post dude...& nice 2 c u here Again...Happy Independence Day!

  10. @Zeshan Ahmed

    If this title is the name of a famous poem or book then you must write it in urdu else if it is a general title then better choose the english one. The global internet population comprise of very few members who actually search for a content in urdu.

    Alexa is taking long to update the ranks on toolbar this month just liked it did last year. They have no official blog where we could find out an exact answer to why Alexa Rank is not updating. :>

    Oops! Please email me where :)
    Well that is natural sam. The post was written without proof reading.

    Yes that's right. Keywords are looked for in permalink alone because this is the part of a URL which describes the post content.

    @Веселин Кисьов
    Well that is strange because the Permalink do not change unless you edit it. If it is not allowing the previous form then may be the first page was not correctly deleted.

    Are you the only one who edits the blog settings and posts and pages?

    To avoid a 404 error you can redirect the visitors to the new page URL by using the Redirect feature in blogger > Settings > Search preferences. Let me know

    If you are pointing towards Blogger classic templates then yes of course you wont find it there but the new has it. You will find it to the right of your post editor.

    We have some schedules university events and guest talks that is taking all the time. :0

    This problem is linked with Facebook or may be your anti-virus but not blogger. If you are using AVG web protection then the links on social media wont open.

    I just hope it helps you in improving your traffic. Always welcomed. :)

    For Meta tags please read this post: Meta tags generator

    Meta keywords are obsolete now and at least Google does not index it any more. Meta post description and Meta description for blog is what that counts and you will find several posts at MBT.

    @AIL Akbar
    We respect that :)

    Always welcomed :)


    Happy Independence to you too pal! :)

  11. @Mohammad
    Yea it's natural and that's I told typo errors and not mistakes. Minute difference between those two words :p

    Just sent you a word file with comments. Thanks to word which allowed to correct even minor things. I hope you are using Office 2010.

    About alexa, yea it's not updating for me too...

  12. My website has 20 posts.
    I post daily and my website is about 2 weeks old. Can MBT help me in increasing visitors.

  13. if i changed the older links of my blog, what will be the effect of that???

  14. Nice article on Permalinks. Thanks Mohammed.

    I have a question if you can help answer. At present i have very long permalinks for my posts. Do you advise me to go change them and make it shorter now? will that help in SEO?

    Thanks once again.

  15. bhai , in your above reply you said that "Meta post description and Meta description for blog is what that counts"

    can u pls tell me if it is necessary to add meta post description, ie description about each and every post in the html template section ... or is it enough if we add search description (at the bottom right while making a new post)

  16. Now that's what i'm talking about. I've been hearing of permalink but never gotten a detailed review like this one. I went to google support but didn't get anything useful as this. I also discovered that the permalink is a way drive more traffic that is spreading out your reach by using your normal keyword and using synonym on the permalink. Nice post..

  17. hello
    i want to change the permlink of my blog page.i go to custom redirect option and change the permilink and then when i go to the change permilink there is no post showing.plz help

  18. Thank You This is So Helpful For Me