Permalink Character limitAmazingly there is no limit on how long you may choose to write a URL for both options i.e. Automatic URL and Custom URL. But since Google only displays 70 Characters of a URL and chops the remaining, therefore you must make sure to write no more than 4-5 rich keywords in your title. Avoid using conjunctions, prepositions and articles. In layman terms use these words rarely: to, from, and, in, on, at, etc.
- Use our character counter tool to count entries
Which Characters are accepted?As an SEO standard search engines only accept three characters which are colon (:), forward slash (/) and a dash (-). Out of these three, only a dash is under your control because the remaining two are used in http protocol (colon) by browsers and for directory creation (forward slash).
Never use underscores in URL because this symbol is often used in writing algorithms and using it in a URL badly misguides a robot as per Matt Cutts. Watch the details and his video in this post:
will not be accepted and are invalid characters:
The following characters are accepted:
- ! @ # $ % ^ & * ( ) = + ` ? ; ' " : / | \  . , etc.
- ASCII characters
- - i.e. dash (always use it to break words)
- _ i.e. underscore (Never use it, not SEO friendly)
Good and bad Permalinks
The above permalink contains all rich keywords but its long and will surely get chopped in SERPs into an incomplete sentence that makes no sense. Therefore in order to grab both robots and visitors attention, make it precise and more sensible like this:
Now such permalink would grab better attention because it gives complete sense and lets visitors understand the entire story of the article. Remember the rule of KISS!
Permalink Tips from GoogleWatch the video below to learn some tips from Google webspam head, Matt Cutts:
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