Blogger introduced Permalink option to create custom URLs


Update: This feature has now been added to all blogs. You will find it on blogger.com also. Blogger Permalink settingsIts indeed one of the most awaited SEO development for all blogger users. Blogger users can now write custom URLs for their posts using Blogger in draft. You will now find a permalink option in post editor if you log into Blogger account using draft.blogger.com and not blogger.com. This option would let you create custom permalinks for your blogger posts. Permalink or "permanent link"  in layman terms is the URL that appears in your browser address bar. Previously blogger would automatically create a 35-40 Characters long permalink after you published a post and most often the keywords picked were not SEO friendly and made no sense but now you can create a custom URL with as many rich keywords as you want with complete control over the structure. I must tell you its one of the best features introduced after the Search Preferences which offered control over Meta Tags, redirects, and 404 error page. It gives you many benefits like more ranking power and better click through rates in SERPs.

Permalink Character limit

Amazingly there is no limit on how long you may choose to write a URL for both options i.e. Automatic URL and Custom URL. But since Google only displays 70 Characters of a URL and chops the remaining, therefore you must make sure to write no more than 4-5 rich keywords in your title. Avoid using conjunctions, prepositions and articles. In layman terms use these words rarely: to, from, and, in, on, at, etc.
Both permalink length and post title length matters a lot. Read the following tutorial to know why:

Which Characters are accepted?

As an SEO standard search engines only accept three characters which are colon (:), forward slash (/) and a dash (-). Out of these three, only a dash is under your control because the remaining two are used in http protocol (colon) by browsers and for directory creation (forward slash).
Never use underscores in URL because this symbol is often used in writing algorithms and using it in a URL badly misguides a robot as per Matt Cutts. Watch the details and his video in this post:
The following special characters will not be accepted and are invalid characters:
The following characters are accepted:
  • -   i.e. dash (always use it to break words) 
  • _    i.e. underscore (Never use it, not SEO friendly)

Good and bad Permalinks

A good permalink is one that is precise but targeted. One that uses important keywords that describe the entire content of the post and is an accurate description of the article in few words. A SEO friendly permalink will catch visitors attention more and would increase the click through rate of your blog on Search engine results page (SERP). It also wont get chopped and would give complete sense.
Take an example of the following permalink

Bad permalink


www.mybloggertricks.com/2012/06/learn-15-hot-tips-to-optimize-your-blog-in-no-time

The above permalink contains all rich keywords but its long and will surely get chopped in SERPs into an incomplete sentence that makes no sense. Therefore in order to grab both robots and visitors attention, make it precise and more sensible like this:

Good Permalink


www.mybloggertricks.com//2012/06/15-tips-to-optimize-blog

Now such permalink would grab better attention because it gives complete sense and lets visitors understand the entire story of the article. Remember the rule of KISS!

Permalink Tips from Google

Watch the video below to learn some tips from Google webspam head, Matt Cutts:



Have any questions?

I hope the tutorial today explains the core basics behind SEO permalinks and explain every bit of required information. If you still need some more clarification please feel free to let us know. This feature is still under beta testing and can be used at Blogger in draft only. Once it receives a good feedback from BlogSpot users, it will be officially added to Blogger.com. I am really pleased with this great SEO addition and I hope it benefits most of you to better utilize this option and increase your blog traffic.
Please let me know how do you find this latest news? Do you think permalinks play vital role in driving organic traffic? Do share your views on this. Take good care of your selves and your loved ones. Peace and blessings pals! :)

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  1. One more awesome update from blogger
    Looks like blogger team is trying to make blogger blogs more seo optimized like wordpress blogs.
    Very happy with this update
    Thanks for sharing :)
    Tips-Tricks

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  2. is this available for languages other than English e.g. arabic when i tried it. it showed that characters are not valid

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  3. wow...what a great news for all :D great tips bro! CARE

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  4. But Mohammad for me Permalink is not showind on my blog post.I think they are rolling out the feature

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  5. dude now it's working for me when we go to draft.blogger.com it works perfectly thanks

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  6. Good about Mohammad bro but 1 thing that i cant find this in my blog post..plz help

    The Tips Blogger

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  7. Great! Blogger Is Best Platform For Blogging. Waiting For Blogger's Comment System :)

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  8. Great!! A superb update from blogger team.. :-)

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  9. Please give a review of this site www.unicornix.blogspot.com

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  10. Another Good update from blogger after meta description feature for blogger..
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  11. This comment has been removed by the author.

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  12. Nice...indeed one of the most awaited SEO development in Blogger. Thanks for This Info Mohammad. I have noticed that we can only use this option in new posts. It is good as changing Permalink for our old or most popular post could effect your blogs SEO. Google +1 Button also updated on last day. Now showing content recommendations on hover. For example go to Linkstoweb.in and just move move hover +1 Button then you can see Recommended posts.  

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  13. Another great feature rolled out by blogger. Its a strong step to improve the SEO of a post.
    But Mohammed, I see that you haven't used the permalink in your post. Does it have any bad effects on SEO or what ??
    Please explain.

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  14. it worked but i still get 2012/11 before url how do i remove it?
    :)

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  15. I want to know trick that how to create short and simple link like

    www.labnol.org.com/about

    My like is very long

    http://lordhtml.blogspot.in/2012/05/about-aumkar-thakur.html

    Thanks in advance

    <a href="http://lordhtml.blogspot.in/2012/06/how-to-increase-backlinks-of-my-blog.html" target="_blank">Increase Backlinks&nbsp;</a>

    ReplyDelete
  16. I dont have the ability to edit the Perma link..
    I already logged in draft.blogger.com

    ReplyDelete
  17. I am really glad that this news pleased all of you. We will be updated you more on this in coming posts this week.

    @حمادة حسن اللق
    Brother since w3 consortium works accepts English languor as the medium for all online programming scripts therefore any language other than English will not be supported in URLs.


    @SHREE MADHAN
    That's right it will display only in draft.blogger.com :)

    @linto codes

    Log into draft.blogger.com to see this feature.

    @Vishnu Aniyan

    Yes of course old posts are already index by search engines and people use that addresses to link to you. If you change it you will welcome visitors with a 404 Error :)

    This is one reason why blogger team has fortunately disabled it for older posts because many new bloggers are not that well aware of SEO guidelines.


    Don't see recommendation on +1, heard it now. Thanks for updating pal.

    @Arbaz khan
    We did use it in our permalinks of last two articles. You will find many keywords. :) It is a must for driving good organic traffic and highly recommended.

    @ Pravin Purohit
    As I mentioned the permalink structure can not be edited completely. The post date will appear by this time and I am sure blogger will surely introduce the 5 basic Permalink structures found in Wordpress. Even if it does not, this structure still works best. :)

    @Aumkar Thakur

    Brother for that you will need to buy a domain. Please read:

    What is a domain and custom domain :)

    @

    ReplyDelete
  18. I afraid to buy domain because it will redirect my blog URL to new blog URL and then My blog SEO effect

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  19. mustfa bro i need your help!
    sorry for going off topic but my blog has a strange problem like whenever i share any post on facebook the post won't display the article title rather it shows the blog title 'i.e' blogger freaks.

    ReplyDelete
  20. Salam Brother/ My quetion is not related with above article. I only want to ask you that how did you style your hidings. I mean you have written "Permalink Character limit" hiding. Your hiding style and Blue lines are very good and i want to set them on my blog. KIndly tell me about my question.

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  21. This is a great addition to blogger Sir. Am trying to learn little by little about SEO and this tutorial is really helpful. I would apply this one in my new posts.

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  22. @Vishnu Aniyan
    I don't see any recommended posts while hovering on plus one button.

    @Mohammad
    I thought the urls are not case sensitive but I just noticed that blogger urls are case sensitive. Isn't that bad?

    ReplyDelete
  23. Really great update, also i never heard of blogger draft, and now im using it, thanks so much Mustafa Bro.

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  24. This comment has been removed by the author.

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  25. Still .html extension is there..

    by the way good updates from blogger, and thanx for sharing this updates.

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  26. sometimes I observed that using categories in permalink can help you in SEO...Stock Tips | Commodity Tips

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  27. Blogger is introducing it's new feature every day, after i moved to WordPress :P :D PsdLounge
    Please tell me how is my new blog?

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  28. Where is the pemalinks is? (^_~)>Can anyone let me know ?

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  29. How To Edit Old Blog Post Permalink?

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  30. Very nice site i like it very much please visit www.bestarticleshouse.blogspot.com

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  31. @Aumkar Thakur
    Blog rankings are not effected on buying domain or migrating to a different platform. Because you are redirecting both robots and readers to a different address. PR will re-establish on next update because Google will need some time to propagate through all redirected URLs.

    @meesum raza
    Meesum install the meta tags on your blog I shared in troubleshooting section of this post: Facebook recommendations bar for blogger
    No more of this same comment on any of the post please. I am replying the third time :)

    @Hamza

    For that please read this post Customize Heading tags

    @prime

    Glad to hear that buddy. Work on it and praise will empower you more. :)

    @Bhavesh
    case sensitive in what case? The permalink accepts both upper and lower case letters.

    @shahbaz khan

    Always welcomed bro. A pleasure pal.:>

    @niketan

    .html would of course exist there as a webpage extension! :)

    @Abdulsalam Khan
    I liked your blogger template more! ;) Nice move young bro. More power to you.


    @お七
    Log in to draft.blogger.com

    @Mohammad Hasan
    read my earlier reply to @Vishnu Aniyan :)

    ReplyDelete
  32. No I mean for example, this post link is:
    http://www.mybloggertricks.com/2012/06/Blogger-introduced-permalink-to-write-custom-URL.html

    If you make the "B" of Blogger after (.../2012/06/) small letter then you get a 404 error and that is what I meant that blogger urls are case sensitive or is it just normal??

    ReplyDelete
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  36. Good article i am using this in my blog http://1videoclips.blogspot.com

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  37. @Imran

    Amazing update from Blogger team really. It is the worst when you forget to give your article a title and you publish it. Than you can only see the first sentences of the article as a URL. It is good we can do this as it should now.

    Bora Bora

    ReplyDelete
  38. Great Seo updation but my i try to use custom permalink but it looks like that
    http://www.dilhaipakistani.com/p/blog-page_23.html
    I want to fix this
    Automatic url is also shown as blog-page-23 or post-27 like that..
    Please help me

    ReplyDelete
  39. content is the king, permalink is the queen

    ReplyDelete
  40. This comment has been removed by the author.

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  41. What is the rule of the KISS? :P


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  42. @Zulqurnain
    It means 'Keep It Simple Silly' or 'Keep It Simple Stupid' :p
    --
    Top Blogging Ideas

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  43. Great! Now it'll be easy to handle rich keywords in URL. Thanks Mohmmad. ab@techiebros.blogspot.com

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  44. This comment has been removed by the author.

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  45. This has been so helpful. Thanks for the tip.

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  46. Really thats a great seo step Nice

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    What the hell was that?? Major SPAM...

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  70. Great advice, but I want to ask if there is a way to display greek characters inside the url.
    I tried various ways with encoding to and from utf-8 but with no result. The encoding tools recognize the encoding but Google doesn't like the % character contained in the conversion.
    I have seen many greek blogs that have greek titles inside their url.
    Any ideas?
    Thanks and keep up the good work!

    ReplyDelete