What to consider?
What we recommend, and why?
First of all, the latest Google updates have been all about content quality. Google's penalties have made it necessary that webmasters give more value to content by offering more text than other media such as videos etc. Crawlers and search spiders can be considered like readers. When they see a post that is short, alarm bells start ringing immediately. Short posts are usually seen as spam by search engines. People post short posts on other websites they own, and links those posts to their main website to increase backlinks. Hence, short posts can be seen as spam. You don't want search engines to get that bad first impression.
Secondly, Google is all of a sudden emphasizing a lot on spam. It's all about quality now. Who knows Google might start edging out short, spamy posts in future updates? For that, you need to have a decent amount o words, so that you can safeguard yourself against future update penalties. At some level, the Panda and Penguin updates have also penalized websites that lacked quality and had short posts.
Another advantage of having a sizable post length is, it will have the perfect keyword density. Too long a post will mean too many keywords, while a short post will have too few. The 500-600 range is perfect for optimizing your keyword density. Such a post can be adequately formatted and given proper structure easily, without making it too boring. This makes sharing on social media easy.
Last, but not the least, posts around 500-1000 words are reader-friendly. They aren't too long to be boring, and not too short so much so that readers might them inadequate and spam. In my opinion, this is the perfect post length range.
And in the end...
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