What an over optimization penalty entails?
While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics
Bad inbound links
Cloaking and hidden text
High keyword density
Improper heading structure
Too many redirects
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