Since the start of 2016, webmasters across the web have experienced a massive drop in their Alexa Ranks. The drop in Alexa's traffic ranking drastically increased during February, March and April (2016). Websites around the globe have lost Alexa Rank within a month despite the same traffic, unique hits and pageviews. Alexa rank of websites which are under 100,000 (100K) is still dropping fast. Their seems to be a wave of extreme anger among bloggers who worked day and night, trying their best to improve the monetary value of their sites but all their efforts went in vain. Despite knowing the fact that SEO agencies and web marketers rarely consider Alexa as a reliable or trustworthy metric to measure a website's traffic but sadly Alexa ranking is still hugely popular and some sponsors still regard it as the magic-stick for judging a site's popularity.