December 18, 2014

Thousands Of WordPress Sites Blocked By Google

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If you're a fan of adding fancy plugins to your WordPress installation to spice up your website, you might want to hold back a bit. A new malware campaign from has exploited certain vulnerabilities in a well known slider plugin to infect various domains. As a result, Google has blacklisted thousands of these malware-infected websites, many among them WordPress installations.

December 17, 2014

Now Make Hotel Reservations With Bing!

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In a fresh bid to add more value to the search engine, Bing has added a new feature for making hotel reservation on, along with some other nifty mobile features. So now when you're travelling, Bing can be your travel companion, and getting a place to stay should be one thing you can quickly check off your to-do list. Let's take a look at what Bing has been up to.

December 15, 2014

How Does Google Treat Hidden Content Within A Website?

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How Google treats hidden text
Google has already announced in the past that it looks at webpage content just as users see it, which means that it renders webpages with CSS and JavaScript, just like a browser. We earlier discussed that blocking these files may lead to disruptions in the crawl process and ultimately impact the rankings. This applies to content and links that are hidden by JavaScript, only to be made visible by the click of a button or a link.

December 14, 2014

How To Make Your Content Last Longer?

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create evergreen content
A typical article or blog post goes through various stages in its life - from the time it is born and gets direct traffic to the time it eventually recedes into the background, only to be found by search engines (organic traffic), until it finally is no longer relevant to the current age and must be replaced. They are now just litter on the internet. But they don't necessarily have to be that way. The hard work you put into creating them can be saved by doing just some small extra effort.

December 9, 2014

How Does Bing Measure Content Quality?

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Quality content
People are always going on about how SEO is important for their rankings, how marketing will popularize their blog, how important updating your blog regularly is, and so on. But the most important of all would have to be the content. Quality content will make or break your site, and at the core if it all, it's content that makes your blog successful. We've talked about how Google looks at quality content. Let's look at another perspective, and see what Bing has to say about quality content.

December 7, 2014

How To Optimize Video Captions For Search Engines?‏

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Video captions
Transcripts and captions are a way to enhance the video-viewing experience for users. They supplement the audio to help viewers better understand what's being said. Similar to subtitles in a movie, you can add captions to a your YouTube videos which are not only played with the video, but can also be shown separately and made clickable. In this post, we'll talk about captioning your YouTube videos.

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