How To Recover From Google Penguin Update Penalty?

Google Penguin

Like the previous updates from Google, such as the Panda, the latest Penguin update has left much destruction in its wake. And since there's been just a few days since this update was released, people are all eyes and ears on this topic. Indeed, these algorithm updates from Google have become sort of like tsunamis for webmasters, which leave the ones close to the edge, devastated. Google Penguin was no exception. Although it wasn't the same magnitude as the Panda, it still caused widespread damage, and effected around 3% of websites.

It is worth mentioning that this time, the update benefited more people than before. But that may be because bloggers were expecting something worse than Panda, so the Penguin came as no surprise. For such people who benefited from the update, well and good. Congratulations :). For the rest, however, you need to work hard from now and learn something from history. Earlier, I shared tips on how to recover from the Panda update. Well now, it's time to talk about some recovery Tips from the latest Google Penguin update.

Penguin and Panda Series
Part3: How To Recover From Google Penguin Penalty?

How's Penguin different from Panda?

Google Penguin and Google Panda basically work on the same concept. The idea is to bring up quality content on SERPs (Search Engine Results Pages) rather than content that has good SEO. So Penguin can be considered as the update over Panda.

But if we really dive deep into it, we can see a slight difference. While the Panda focuses on the uniqueness of the content and eliminates low quality or copied content, Penguin is working on removing webspam, and removing sites that use 'black hat' SEO techniques, such as cloaking, keyword stuffing, hidden texts, etc. Unethical tricks, in other words.

One thing I'd like to say is, if you got hit by Panda, it's not that big a deal, since many and more websites were effected by it as well. I mean, sure the update hit your traffic and your earnings. But at least you know where you went wrong. You can repair the damage done by by applying these simple Google Panda tips.

If you got hit by Penguin, then you are in more of a trouble. It means Google doesn't like your site! And it's that serious. You seriously need to think over some things, because chances are, you are spamming or tricking users in some way even you might not realize. Don't worry though. It is still reparable. It will take some careful analysis, and lots of hard work though.

If you got hit by both Panda and Penguin, then you might want to pay special attention here. Now's your chance to learn your lessons. First, read our tips on recovering from Panda, and then come back to this post. Of course, some of the tips are going to be same. But hopefully, after applying them, you will be prepared for whatever beast Google has in store for us next.

How to recover from Google Penguin

Google Penguin was officially launched on 24th April 2012. So if your traffic has dropped after that date, then you are hit by Penguin. Otherwise, it could be a Panda refresh. Either way, the following tips will help you get through the mess and also prepare yourself for the next updates.

Start using Google Webmaster Tools

If you aren't already doing so, then get going! Google Webmaster Tool is great. It gives you all sorts of guidance related to your website. It has tools that help you do proper SEO for your website. It can help remove sitemap errors. You also get messages from Google informing you about any mistake you have made. They will tell you when you're spamming, And you'll get to know if there's some negative SEO associated with your website, for example when someone points spam and cheap backlinks to your website just to harm you. This could be a real problem, so go and get yourself signed up!

Make your content user-friendly

Now this is Google's main point of focus. It's all about quality now, and the user experience. There are quite a few things I want to say here. Some people asked me to look at their websites and see why they got hit. And in them, I noticed quite a few things.

Firstly, the site navigation wasn't clear. Buttons weren't clearly visible, layout was unusual, and it was all confusing. Obviously, these things don't fare well with the readers.

Secondly, and most importantly, there were simply too many ads! I understand people are eager to make money off their blogs. But that doesn't mean you have to clutter your content with ads. In fact, this is something Google dislikes in particular. Too high an ad to content ratio, and you're staring trouble in the face!

Then, there was the post layout. It is always recommended that you use a nice long intro paragraph, with just one intro image for each post. And use a read more page-break after the intro paragraph so that maximum number of posts can be displayed on your home page.

Needless to say, you need to look at your website from a critical reader's point of view, and you'll automatically see things that could be the cause of a high bounce rate. Google doesn't like a high bounce rate.

Keyword stuffing

Look at your content again, and if you are doing this, whether consciously or sub-consciously, stop immediately! A high keyword density, or too many keywords in a paragraph or post, is a call to search engines saying "Check me out! I have the most content available". And when Google sees that you obviously spammed it, it won't be happy. Keyword stuffing is a black hat SEO tactic, and you should avoid it at any cost. Change your older posts if you have to.

Get rid of spam backlinks

There are a couple of things worth mentioning here. Firstly, never ever buy backlinks. These are cheap and automated links that do more harm than good. Stay away from SEO and links optimization. Don't use any automated SEO or links software. It is never good.

Secondly, guest posting is good, but irrelevant posting is a hazard. If you are accepting guest posts irrelevant to your niche, or even writing about irrelevant stuff, then that's not good. And if you are guest posting on other blogs not related to your niche, then you might have a bigger problem. See, Google ranks backlinks according to their relevancy as well. So if you are getting irrelevant backlinks, then they aren't much better than those cheap backlinks money can buy.

Use social media

First of all, get yourselves social media pages for your website, especially on Google+. Add sharing buttons on your posts, and encourage people to share your posts. If you socialize, then Google will give you more credit for your website.

Social Media

So these were the tips for Penguin recovery. Some of these might be similar to those for Panda recovery, but that doesn't mean they don't apply here as well. There'll be one more post in this series. So stay tuned :)

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  1. thanks qasim for this great series thanks a lot waiting for more from you

  2. Hi Mahammad,

    I am a regular reader of your blog and learned a lot about blogging and optimizing blog. I have designed my own first blog and started doing my contribution.

    Thanks for these awesome info every time.


  3. I have some question

    1. My website traffic decreased after 4 May 2012. This is effect of Penguin ?

    2. From your topic "Make your content user-friendly"
    If one post i used 2-3 categories.It's mean that not user-friendly or not?

    thank you for your sharing. Your article very good for me.

  4. great sort of knowledge we should stop keyword stuffing!

  5. Dude How to Know that We are Affected By Google Penguin

    Letsenjoy |

  6. Thanks for share, Brother.
    I wanna to translate this post for my blog. May I do that?!
    God bless you, Guys..

  7. @ahmed safwan
    Thank you bro! You guys are awesome :D

    @NomYi Jung
    I could be due to some other updates from Google

    Well, although it is against the rules, but you can do that so long as you give this blog credit

  8. As usual, here are all I want to learn.Thanks for the information, they respond to my many questions. From what I noticed, page rank was not affected, but traffic, yes. It is only because I have changed more keywords even before penguin.( An event of course ) Have we made ​​a mistake? Thanks for any response.
    My blog is
    Probably my English is not perfect, use google translation.

  9. Thank's very much for this awesome post and whole series as i ve been looking for this kind of stuff and m thinking that i should write article on this from your article :P LOL but it won't be copy at all you can check my blog is

  10. M not able to convert my blog's code into HTML encoder will you plz write down it from me and reply back ?

  11. Thanks for your tips. Black hat cats are effected by Google Penguin. So Penguin is one of the good filter like Panda to get rid of black hat technique and to implement white hat technique

  12. The penguin update will force SEO agencies and webmasters to implement more white hat techniques. Having useful tips and tools will be an asset when readjusting to Google's penguin update.
    Keyword stuffing is another area of control that the penguin update had implemented to insure the destruction of spamming. Thank you for this post.

  13. Black hat cats have been penalized by google penguin and panda. This post will be helpful for those people whose sites have been penalized.

    Thanks And Regards:
    Abhishek Raj

    Protect Your Wordpress Site From Hacking

  14. searching of my blog is dropped to large extent during last 3 weeks. Before june every post come to first page of google search.but now its rarely coming on top this due to panda or penguin? can you please check and notify me the corrections i have to made to sort out this problem.

  15. Many businesses have been negatively affected by ongoing changes to Google’s search algorithm, with updates such as Panda and Penguin having serious ramifications for brands.

  16. thanks bro for sharing this informative ideas...i really need this... i also want to recover my site from penguin penalty