The actual PageRank is a link analysis algorithm introduced by Google in the year 1998 and it is mathematically rescaled by Google out 0f 100. This is the actual formula that tells Google which website has more importance and deserves to be ranked higher. The PageRank that is popular amongst bloggers and webmasters is the Google Toolbar PageRank which has always remained the hot topic in SEO forums and blogs. Of course most of you know that the Toolbar PageRank is a number between 0 and 10 which is based on the number of incoming links pointing to a site. It is updated mostly four times in a year. The most recent PageRank update was in November 8th 2011. Whenever I update readers about PageRank news many people rejoice on hearing the news while some get demotivated. So in today's post we will learn learn the technical reasons of why some Pages rank high with just few links while others still remain where they are despite several inbound links.
Is PageRank solely dependent on Incoming Links?
The answer is a straight no! It is true that PR is scaled on the number of dofollow links that point to your blog or site, but if that was the only source to achieve high PR then why does PageRank drop for some? and why do blogs with just few links rank higher than those with several incoming links? Google robots look carefully at three factors:
- Significance of your incoming links
- Balance of your Incoming and Outgoing links,
- Use of your Current PageRank.
Lets discuss these three phrases one by one.
1. Significance Of Your Incoming Links
Google scans world Wide Web every fraction of second and crawls and indexes pages in its databases continuously. It looks for quality websites with good generated content and categorizes them separately from those forums, webs or blogs that publish poor content, old stories and violate copyrights. When sites with rich authority and sites with PR greater than 2 (i.e. PR>2) link to you, your blog starts attracting Google spiders and forces them to pay you proper respect because you have been recommended (linked) by a blog that has already won reputation in the eyes of Google for the past 4 months and above. So significance is actually referring to whether sites that link to you have some PR or not. The higher a site's PR the greater its significance. Can there be a difference in who is linking you? Yes there lies a big gap. Follow the table below,
Please Note: Assume that your site has a PR 0.0 and your blog starts receiving the following Links from one single site. I repeat the incoming links mentioned here are from one single site and not several. See how these links can effect your PR.
Note: The follow data is based on my experience so far and are mere but close assumptions.
| Website's PageRank | Impact |
| PR 0.0 | 50 and above links required to earn a PR1 or PR0. |
| PR 1.0 | About 5-10 links from this blog Can Earn you a PR 1.0 |
| PR 2.0 | One Link can Earn you PR1 Greater than 5 Links Can earn you PR2 |
| PR 3.0 | One Link can Earn you PR 1 or PR2 Greater than 5 Links Can earn you PR2 |
| PR 4.0 | One link can earn you PR2 5 Links Will Earn you PR3 15 and above links will Earn you PR4 |
| PR 5.0 | One Link can earn you PR2 or PR3, Not sure about PR5 and PR6 |
| PR 6.0 | One Link can earn you PR3 Two Links PR4 Not sure about PR5 and PR6 |
I have mentioned the impact of 15 links only for PR4 because this is what I have achieved so far and I really don't know the intensity of impact at higher PR's for such numbers of link density.
For the past one year I have been receiving Guest posts on my blog and I have observed how the number of posts from this blog benefitted the Guest Author. With this current PR update MBT guest Authors have received a PR1, PR2 and PR4 from a low PR stage. Hassam our Senior Guest Author managed to receive a PR 4.0 while initially at a PR 0.0 just by writing 25+ posts at MBT and still counting.
So if your fellow mate received a PageRank increase with just one link and you could not with 20 or above links then check back to see if your incoming links are rich and significant. This is one reason why some rank high while others do not!
2. Balance Between Incoming and Outgoing links:
Make sure to link external sites only when needed. When you link external link , you are indirectly sharing your PR with that site. Linking low quality websites or linking Iframe pages etc often effects your PR. Of course your outgoing links will always be greater than your incoming links but keep the ratio between them as low as possible. This is indeed one of the best optimization strategies which is highly recommended.
If your incoming links are 100 and outgoing links are 10,000 then the chances of a PR drop is certain. One way of keeping external links low is to Tag them as nofollow. The nofollow tag will only allow your readers to visit that link but that link will not be crawled by Google robots.
Please read the following SEO based posts:
3. Use of your Current PageRank
Now this phrase has a complete different meaning. This will answer the question that why your PageRank drops when you have done nothing wrong.
You loose your AdSense Account when you violate Google Terms of Services, similarly you loose your PageRank when you disobey the rules set by Google PageRank team. It is been clearly mentioned several times by Matt Cutts and other webmasterhelp members that PageRank should not be misused. Misusing means selling links on your website to link builders especially webhosting companies. Selling links is equal to recommending a website to Google just for the sake of money and not because of quality content. When you receive a PR 3 or above, many linkbuilders will contact and pay you to add their link to one of your high ranked post. They will pay you as high as $200 per link for one year or all time. Money is something that no one can resist thus they commit this crime and upon next crawl of your page, Google detects that a new irrelevant link has been added to your post which was previously not present and then the robot scans other pages of your blog and finally comes to a conclusion "Link Sell Detected!" Thus on next update you loose your hard earned PR. Please do not worry about revenue, give more value to readership and social rank. Revenue will naturally follow up.
Conclusion:
Do not worry about PageRank as you should be about Alexa Rank and your Social rankings. Give more value to your readership. Work hard to increase the number of your daily subscribers and pay less attention to revenue for the first year of your blogging career. Everything will play just fine on your behalf naturally when you set long term goals instead of wrong short cuts. I hope this little info proves helpful in clarifying the technical reasons behind PageRank drop and rise. Wish to see you all rejoicing on next PageRank update probably on February 2012. Peace and blessings brothers. :)
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Mohammad
11/10/2011
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