PageRank is Not Important Says Google 2011

Pagerank not importantMatt Cutts from Google Webmaster help has given a detailed video explanation on some of the misconceptions related to Google PageRank. As more and more users are turning into content, the quality of content is dropping down at large scale because almost everyone today discuss SEO tips without any authority. It is very important to adopt SEO tips from sites that give sources for there claims. Over the recent years Google is filtering trusted websites based on there PageRank algorithm and giving more importance to them and thus sending them more traffic. The PageRank has opened a big chain of Link building SEO companies and services. Almost everywhere today newbie bloggers are giving more importance to PageRank then to quality fresh content.


Is PageRank important?

Yes it is but not more than your content. You can receive thousands of visitors per day with PR0. I have friends in my networks who are full time bloggers and earning hell lot money without having to worry about rankings such as PR and Alexa at all. Because there power tool is post frequency. The more you post the more you receive traffic. If you are destroying your precious hours in looking for backlinks or exchange links and not posting consistently then you are close to nothing.

PageRank and Alexa are important only when you have quality content and Traffic. Amazingly both your traffic and Content are independent of solely Rankings but depend a lot on what you write and publish. Advertisers look for three things when they buy an ad spot: 1. Traffic  2. Alexa  3. PageRank But Google AdSense looks for just one thing and that is Traffic

Unless you have quality content both your PR and Alexa are useless. Because with quality content you get lifetime quality organic Traffic. There are many blogs and websites with PageRank 6.0 in Buysellads directory yet they are not even earning a penny because they spent there great skills on ranking alone and under-estimated the value of good posts, content and shares and as a result ended their careers with hopelessness. My short personal experience says that if there is anything that matters more is Traffic. Writing on things that attract people is what I call blogging.

Below is a video by Google Software Engineer matt cutts where he is answering a question on Why aren't the Google Toolbar PageRank values updated more often? In the same video you will find the answer where he confirms that content is more important than PageRank.

Content is more Important than PageRank - Matt Cutts

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  1. Hello Mohammad,
    an excellent article and well written of those who spend (waste) there time in looking for backlinks and all rather than the content, the one thing is for sure your "Content" is the king and that only will attract the visitors.a very helpful article for all of us.
    Thank you brother, Cheers.

  2. Brother i can host this article on my blog its a request because its so well written and so useful and i want to share it with as many as possible.please if you can i will mention you dont worry for that.

  3. Didn't I tell this to you before?

  4. @Jeet
    It feels great to know you liked it pal. Oh sure you can share it but make sure you add the text to blockquotes and give a starting paragraph in your own words else it will be indexed by robots as duplicate content. As long as it is in your own words and with a attribution link it will benefit you with traffic else it can only harm by robots.

    I just needed an authentic source for satisfaction and yes I am fully satisfied now! :p

  5. haha Muhammad yes you are right and this post actually follows my thoughts =P =)

  6. dear Mohammad...
    I'm really amazed on how you written about this page rank article. It's good for someone who really cares about their page rank to know this. It is so nice if I can share with my fellow friends. It is possible for me to share your topic on my page?


  7. @ietchan

    My pleasure brother. Yes sure you can share it. Please make sure you keep the starting and ending paragraphs with different words to avoid copyright issues.

  8. ok..
    thanks a lots for let me to share and your advice too...

    Thank you.

  9. thanks for sharing sir. "content" is only the key for all! hahahaha PR sucks!!!!!!

  10. sometimes that is not importants and we ignore will become very important and meaningful.