If you're a beginner, make sure you've read our previous post(s) before moving on.
Getting your site in Google
Google Webmaster Guidelines
Design and content
- Make pages for users, not for search engines: When you make changes to your site, make sure you’re doing so to enhance the user experience, not to try to rank better in search results. A useful question is, "Does this help my users? Would I do this if search engines didn't exist?"
- Don't deceive your users: Don’t do anything sneaky that your users won’t appreciate, such as automatically redirecting your users to pages or sites they did not intend to visit.
- Avoid tricks intended to improve search engine rankings: Would you feel comfortable explaining what you've done to a website that competes with you or to a Google employee?
- Create high quality and original content: see Module 1.3 Create Valuable Content For Your Audience as a refresher.
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