Using Google Keyword Planner
- Search for new keywords and ad-group ideas - Find new keywords related to a phrase, website, or category. This is the most basic, and most used option for finding keyword ideas
- Get search volumes for a list of keywords or group them into ad groups - Enter or upload keywords to research historical stats like search volume, or group them into ad groups
- Get traffic estimates for a list of keywords - Enter or upload keywords to get click and cost estimates
- Multiply keyword lists to get new keyword ideas - Create new keyword combinations and get search volume stats or traffic estimates
- Location-targeting - The old keyword tool only allowed for "local" and "global" results. Now, you get results for the defined location settings. Not only can you choose a particular country, you can even drill down to a city! You can change location settings from the left-column.
- Trends - The old keyword tool provided average search volume from the most recent month, which can be very misleading. Sales of certain products are seasonal - they fall in one month, and spike in another. The new Planner, however, reduces the chance for misinterpretation by showing an overall year average, with a convenient pop-over showing seasons monthly trends in volume
- CPC - The new tool has estimated keyword CPC data turned on by default, unlike the old tool, and is supposedly more accurate than the old one.
But sadly, this transition seems to be in line with changes Google’s made over the last few years that are increasingly focusing on satisfying shareholders and the bottom line. By making the tool only accessible via AdWords, Google is guaranteed to increase revenues as more people sign up for accounts. And Conductor’s insights into the unusual increase in reported search volumes are unusually convenient for Google from the perspective of potentially enticing more advertisers.
And in a world where mobile is growing insanely fast, I can’t think of any good reasons for limiting insights user have into mobile search. It’s a real disappointment that this functionality is no longer available.
Sadly, we think our old beloved keyword tool has been re-positioned to benefit AdWord users and Google’s interests more than the average blogger/webmaster. What do you think of all these changes? Leave your comments below and let us know what you think!
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