Here is a video interview between Eric Enge and Greg Jarboe on this study:
- The pages were tracked from the end of July 2013 to September 15, 2013.
- At each stage, each share was accompanied by a strong disclaimer very similar to the following
- All pages were monitored to verify that no links were implemented to the pages. Tools used to monitor links were Webmaster Tools, Majestic SEO, Open Site Explorer, and Ahrefs.
- Results were tracked daily over the course of the study.
- To see if Google Plus would drive discovery.
- Does Google Plus drive page indexing?
- Whether Google Plus shares have an impact on page ranking.
"In my opinion, it is highly likely that Google+ drove discovery of the content."
“By using a Google+ button, Publishers give Google permission to utilize an automated software program, often called a “web crawler,” to retrieve and analyze websites associated with a Google+ button. “
For example, one of the test pages had 10 search phrases. As the chart below shows, there is no pattern to the rankings since the page appeared in the Google index:
You can see from the above graphs that rankings have no specific pattern.
Final summaryAccording to Enge’s study;
- Google+ shares do drive discovery.
- Google+ shares probably drive indexing as well.
- No evidence of ‘Google+ shares driving ranking’ was found.
Interview of Eric Enge:
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