How to Opt-Out?
Notice that as yet, you can only opt out of all of the five services, or no services at all. An all-or-nothing approach, if you will. You can selectively choose a single service.
Why would you want to get your contents excluded?Interestingly, not all of these listed services are free. Some require you to pay in order to get your content listed in them. So what exactly is the use of this tool, and why would people want to use it?
From some sites, Google picks up more than just their raw content. It also gathers things like review data from the web, and associates it with product or place listings. Not all publishers would want Google to collect such data, and deliver it in its own way, such as summarizing it, and so on.
Google took this initiative in response to its agreement with the US Federal Trade Commission (FTC) over anti-trust charges. Publishers were worried about Google's policies, since they didn't want to get de-indexed from search. Yet at the same time, their appearance in other products wasn't acceptable either. So the FTC won this battle for such publishers.
Google will give websites the ability to “opt out” of display on Google vertical properties. Under the same commitment, Google also has promised to provide all websites the option to keep their content out of Google’s vertical search offerings, while still having them appear in Google’s general, or “organic,” web search results.So as it appears, by applying its all-or-nothing policy with its services, Google is trying to merely satisfy the FTC, without actually considering the Publishers' concerns. But at least it's a start. Further enhancements might be on their way.
Have you got any question? Feel free to ask in our comments section below. Here's to hoping Google will orient itself towards publishers better in matters like these in the near future :)
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