January 30, 2013

Video ad serving is now available in DFP Small Business for free!


Video ads
Using videos in your content is considered as one of the most effective presentation technique. It helps with visual aids, and makes it easier for the listener audience group to grasp your message. Indeed, serving videos is one of the effective ways of attracing traffic. And just like other content such as text and images, videos have great revenue potential. This means, that if you have a substantial video viewership, you can use that traffic to earn revenue for you through ads. And generally speaking, video ads sometimes tend to perform better on the revenue side when we compare equal amounts of traffic for video content, and simple text/image content. Google understands this, which is why it has been working on video ad serving for some time. And now, it has finally announced its video ad serving feature, and a free and unlimited video ad serving trial offer to DFP Small Business publishers.

Wait, hold on! Say what? I know that some of you might have gotten lost. Worry not. We'll try to explain. Just like you can put up ads in your content (you can spot many on this very page), you can also put up ads in your videos (provided that you upload any). Video ads tend to perform better, because your audience can connect better with a visual presentation with audio and video. So they are more likely to click on it. Google has taken advantage of this opportunity, and released this video ad serving feature that will allow you to add AdSense ads to your videos. 

What can you expect?

With this new feature, you can upload and transcode video ad assets into a variety of formats. You can also display pre-roll, post-roll, or mid-roll in-stream ads for maximum effect. However, you should be careful about how many ads you put up. Mid-roll ads (ads in the middle of a video) are annoying. Post-roll and pre-roll ads seem to work best. But then again, that might not be applicable to your blog.

You can manage your video ads alongside your normal mobile and desktop ads in DFP Small Businesses. However, before you can access these management tools and features, you need to integrate with some video technology platforms to ensure easy implementation and optimal playback. (follow the link to find out more).

Free, unlimited video ad serving!

This video ad-serving feature is free for up to 400,000 impressions per month. But until the 30th of April this year, Google will offer you an unlimited trial offer, so that you can serve as many ads as you can, free of cost. After this trial ends, and if the impressions hit 400,000+, there'll be a noinal charge on CPM basis.

Remember, this is for DFP Small Businesses. If you would like to sign up, you can do so at this signup page. If you have further questions, feel free to ask. Create a DFP Small Business, and get busy monetizing :)




About Author:

Qasim Zaib is a passionate blogger who enjoys writing articles on Technology, Make Money Online and Blogging niche. He is our Gold Star Contributor and co-author of all blogs under our network.

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  1. This comment has been removed by the author.

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  2. Aslam-O-Alaikam...
    Sir I Need Some Help Plz Help Me..
    Maine Apky Tutorials Se Kafi Kuch Sikha Hai R site Creat Ki Hai. But Due To My Mistake My Adsense Account Disable :-(
    Kya Aap Plz Koi R Best Advertisement Sites Bta Skty Hain..? R kya Main Ab Apni Site par Adsense Ads Nai De Skta Kisi R Approve Account Se Bhi ?
    Thanks Allah Apko Bohat Kamyabi Ata Kre Ameen...
    www.Awaargi.com

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  3. Confused in this post !!


    www.pokharatech.com

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  4. This comment has been removed by the author.

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  5. I use iframe of another sites video and embed codes of videos so how do i add dfp video ads?

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  6. nice brother mujhe ap ki ye post bahot achi lge main en bahot kuch learn kia he ap ki site se or aik blog b creat kia he. mea ye blog he. http://www.sms7up.com/#sthash.Q0oq4sdy.dpbs per brother msla ye he k url k bad ye jo extra words Aate hain main inhe kese remove krun please help me i am waiting your reply. thansk.

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  7. Okay. But how come it is better than Youtube Partnership Program? (Which displays adsense ads in videos?)

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  8. nice
    This is amazing! but its not generate revenue
    KutebKhana

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  9. @ Mohammad Mustafa
    Ahmedzai:
    Bro have a blog for android games ..
    I have made 171 posts but I don't get any traffic...just 50-60 views a day... My blog is 6 months old :(
    Blog URL: http://androidgamingcentre.blogspot.com
    Bro plz help me with SEO

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  10. Nice article, thanks for the information.
    Anna @ sewa mobil jakarta

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  11. This post is confusing... How can I generate revenue?

    www.MoreBlogTools.com

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  12. These is affiliate marketing? I'm trying to understand but really difficult..I read also how it works in there site, but i think similar of affiliate marketing.Thanks..

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  13. I will try in my blog.

    http://techfortips.blogspot.com

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  14. I will try in my blog.

    www.funnyearth.us

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  15. @Mudassar Hussain try BuySellAds, it's great
    And as far as AdSense ads are concerned, you can try from a new account, but there are fair chances that that door is closed.

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  16. @Jay Ryan Macabato the purpose was to inform you guys that DFP publishers have this option of getting free video ad serving, so they can add ads in videos too...

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  17. Really Great Post Bro Keep It Up And GOD Bless You :)

    Regards:
    Syed Bahadur Shah
    Software Data Base

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  18. when i signed in with my account they said that unauthorised access
    why? please help me i also want to make ads for my business

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  19. Qasim bro, you mean to monetize our videos, but there may be coyprighted protected videos that we post in our posts.... i mean i own celebrity blog so if i embed a vid from youtube so can i place ads via dfp on that vid???

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