6 Ways To Optimize AdSense Ads To Increase Revenue

Yesterday, we talked about some things you should consider before starting off your blog in 2013, and in that, we discusses about some SEO-related things. For a lot of blogs out there, the major purpose is to make money, So today, we'll carry on the idea, and talk about Google AdSense. For beginners as well as advanced users, the start of a new year would be a good time to start thinking about your AdSense campaign. Are you making the most out of your ads? Now would be a good time to review your ad performance, and make changes accordingly. So here, we'll provide you with a checklist of 6 things you can do to optimize AdSense and make the most out of your ads.

1. Are you utilizing your ad spots?

This is the first questions you should be asking yourself. AdSense won't allow you to add as many ad units as you like. But are you even utilizing all the ad-spots that it does allow? For every page on your website, AdSense will only let you place three AdSense for content units. These vary in size, so you can utilize the best possible locations your ads can fit in. But you can only place one 300x600 ad unit. Apart from this, you can use three text-ad units, and two AdSense for for search boxes units. Before placing all these ad-units though, take some time to consider whether you have a sizable quality content to ad unit ratio. It just doesn't make sense if all the ad spots have been used, but there is no actual content on that page.

2. Take a look at your ad sizes

Generally speaking, wide ad units tend to perform better than tall ones. For example, the 728x90, 336x280, and 300x250 ad sizes are usually the highest performers. You should try on multiple ad sizes, and find out for yourself what works best for you. The ad size should also correspond to the placement of your content. For example, a tall and thin ad-unit doesn't make sense within a written post.

3. Use text and images too

Usually, publishers just focus on image ads, and forget about the other options available. Adding text ads is a good idea as well, because they compete with the image ad units for the same space. Using a combination of text and image ads can help you earn a lot more.

4. Add search boxes

As mentioned above, image ads are not the only thing in the world. AdSense will allow you two AdSense for search boxes units per page as well. They let you place a custom search engine on your site to provide users with web search. And you might earn from relevant ads on the search results page.

5. Make your ad units accessible

Pay special attention to where you actually place your ad units. They should complement, and fit in with your content. And also, users should be able to easily identify and access them. Generally, ads should be above-the-fold. Google offers a lot of guidelines to help you place your ads.

6. Check out color combinations

Last, but not the least, use trial and error, and play around with various color schemes and ad styles. They can play a big part in how much revenue you earn. There are three strategies you can choose from. Blend, Compliment, and contrast. Compliment is normal placement, where ad units are used within content, and are distinguishable. Blending ad units into content means using the same colors, so that it is hard to distinguish the ad unit. Contrast means you use contrasting colors that scream out an ad-unit's presence. You can use any of those, as long as you follow the guidelines from Google.

That was it for now. Stay tuned for more on AdSense. For any questions, please use the comments section below. Peace :)

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  1. Yes you are right, but targeting write group of audience and keywords also be very effective.

  2. This comment has been removed by the author.

  3. Hi Qasim Zaib,
    Really I am thanking you from my mind. Most of time we can't increase our AdSense revenue due to some Ads arrangement factor. On this post you well described to select add position and movement. I appreciate your great effort. Thanks again:)
    My Blog:BlogDips.com

  4. Mustafa bhai you are best,I am doing hifz. main allah se dua karunga ke aap zindagi me bohot tarakki kare. And as u said that,For changing positions of the items you will have to shift their HTML codes. How do i do it. This is my website http://www.qayyumamazingarticles.blogspot.com.

    1)See This http://i47.tinypic.com/20gimhf.jpg , I want to remove the calculator at the left and that comment box at right.I want to put headings first and then comments bar on bottom right side of heading.and make it look like yours. for example http://i47.tinypic.com/zvsuie.jpg, Please help me

  5. Qasim Zaib Thank you for the tips. I hope this tips is great to Increase AdSense Ads Revenue.
    my blog: www.mybloggertopic.blogspot.com

  6. I am eager to see your new template :) Nice tips

  7. Thank you for the tip,


  8. web của bạn đẹp nhưng chạy chậm lắm.

  9. Thanks for your regarding earning money with adsense. I read almost all your post.

    Get Your Comments Noticed you will get traffic from it.

  10. Hallo Zaib

    Now i have purchased a standard domain <a href="www.blogofaccounting.net> Blog of Accounting </a> (a blogger blog). But in webmaster there is no robots file generate automatically like blogger. So i want to know how i generate robots file to my new domain. Please help me. & Reply Me.

  11. Thank you for this very useful information.

  12. @Syed Abdul Qayyum thank you for the appreciation..
    You will first have to tell us what platform are you on? In Blogger, it is pretty easy. You just have to add a text/hyml widget on your sidebar, and add the code there, or add it in your header, or within posts, whichever suits you. For wordpress, your theme should have customizable areas where you can add similar widgets and code

  13. @Gia Đình Gieo Giống có, chúng tôi đang làm việc trên một mẫu mới, vì vậy hãy điều chỉnh :)

  14. Really nice information thanks for sharing this post :)

    Rahul Kashyap
    Blog: SDMMovies.com

  15. Thanks Qasim Bhai,

    Really very nice tips. Hope it ll increase my ads revenue.

    Social Bookmarking Buttons Beside Adsense Ad Unit In Blogger

  16. Dear,Qasim Zaib
    i want this blog template what is the name of this blog template and from where i can download it....bz its so beatiful and cool template..

    once again i need the template which apllied on MyBloggerTricks.
    so please help me i will soon back..

    Thanks and hope for earlier reply.

  17. Hey, can you please tell me does google adsense allow jokes site to put adsense ads on them?? I have a joke site which used message type language and I want to put ads on it. Please take a look on my site... Hindi Jokes

  18. Just reorganize my ads blocks, I've changed the color scheme. Now everything looks much better. I have no ideas to have a big revenue from my blog and I don't want to do it - just an exception. Well, I 'll try to check the revenue differences between old and new Ads blocks.

  19. Thanks for this Amazing Tip Qasim Brother.
    from technobuzzing.com

  20. Hello MTB ,

    Thanks For The Post !


    Digit Crunch

  21. Thanks bro for These IMP Tips, MBT is rocking again!
    I will surely Focus on this tips and will implement it to increase my income from adsense..
    TricksMe The Technology Blog

  22. Thanks Qasim Bhai,

    Really very nice tips.

  23. great article....

  24. Great Tips, Very Helpfull for Me
    and JazakALLAH

  25. Check My Blog Now
    I Do What u have Said

  26. Hi Ahammad,
    Thanks a lot for this great tuto.
    My adsense account is very poor
    in performance, i must follow the tips
    mentioned here very shortly to increase my.... :-)
    Thanks for sharing this.
    Best Regards

  27. I like this blogs. It's very nice and informative blog. Thanks for sharing with us.

    Bharath Technologies

  28. Very nice but please help me I have a skyscraper ad on my site but get no clicks.

  29. Thanks its very graeatful article im so very tahnkyou... :)

  30. hankyou great informative post brother

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    or contact me with howaves@gmail.com i will teach you step by step

  32. Want to get Google Adsense approval for blog or website ??

    Mail me on : pintup820@gmail.com

  33. I have used your tricks for adsense on my blog since last month. I have not seen the result yet and will be watching the result exactly after one month and hope to get better result for my Blog.

  34. I have used your tricks for adsense on my blog since last month. I have not seen the result yet and will be watching the result exactly after one month and hope to get better result for my Blog.

  35. Well this kind of information is really worth searching for this. It’s good to have these kinds of articles around to keep the information flow steady. Helping those who really can make things right in the future, good work!
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  36. Every Time I need Some thing and you are there ...

    Thnx alot

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  37. i just want to ask you that when to apply for adsense or any other? i am new blogger.

  38. greatest information on this site

  39. I am having trouble with the placement of my ads and how much they are earning
    Great tips will look into using your suggestions on my blog http://www.babychildmum.blogspot.com/

  40. I have now optimized my blog adsense ads and getting much more revenues daily. Thank you very much for your kind information.

    Now everybody should know how to instantly get google adsense approval.

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  42. hi salaam sir im mehroz from karachi.
    Google has Introduced New Google AdSense Home Page but old home page display 2 options Standard delivery and secured express delivery but new home payment page display only check option. not display delivery options..? plz help