November 16, 2012


300 x 600 Largest Ad Size Now available in AdSense! - Boost CTR

AdSense biggest 300x600 Ad size
We have previously discussed about the different screen size available out there, and how to optimize your website for better experience on smartphones and Tablets. Since the evolution of the internet and the advancement in display technology, the number of pixels has been increasing, from the small VGA display to the current ultra-HD 2048 x 1600 display. So webmasters have been trying forever to make use of the high resolutions and to return better value to the users. This calls for a redesigning of most major aspects of a site. Fortunately, Google AdSense team is here to help in the process. On popular demand, it has just announced a new ad size of 300 x 600 for webmasters who use AdSense. And that is the largest skyscraper ever that will surely boost your overall AdSense earning by increasing the click through rate (CTR) of all your pages.

From Mohammad:
 At present the skyscraper appears half filled and half vacant because advertisers just got familiar with the new size and it will take 2-3 days for the Adsense Adword market to update their campaign Ad display size and design new banners that could fit the size of 300 x 600. The new big fancy banners are on their way and will be ready to add a new boom to your overall adSense earning. 
We highly recommend that  you add the skyscraper to middle half of your blogs in the sidebar area to make sure to increase page CPC to its maximum. You can keep the sidebar layout to 300px in width.

Responsive web design

One frequently used term with regards to varying screen sizes is Responsive Web design. Responsive content adjusts itself based on the screen size of the user's platform. For example, it could replace the ordinary 300 x 300 ad unit with a smaller, 150 x 150 one if the user's screen size is less than (or equal to) 600 pixels wide, or something similar - since a 300 x 300 ad would take up half of the screen that is just 600 pixels wide, which is not recommended.

In this way, elements on your webpage 'respond' to the user's platform, and adjust themselves accordingly. These new ad sizes of 300 x 600 could come in handy for webmasters who want to return a more appropriate ad size to the user agent.

About the new ad size

The 300 x 600 ad unit, also knows as a half-page unit, goes into the 'large' category, and offers a larger space to advertisers to advertise their content, and offer users rich engagement. And so far, it seems to be pretty popular, and is one of the fastest growing ad unit sizes by way of impressions. So for publishers, it could be a better trade-off between ad space and ad revenue. It also shows advertisers prefer the larger ad size, since it better promotes their product(s).

Since this ad unit is so recent, it currently only shows text ads. It'll take some time before a range of display inventory are added. So instead of worrying about the content that is being displayed, focus instead on where to place the ad, because it could play a part in your impressions. Read the following post to get a better idea.
Got any questions? Feel free to ask, and we'll try helping you all out. You can also give feedback about this ad unit size on the AdSense Plus Page. Happy monetizing :)

About Author:

Qasim Zaib is a passionate blogger who enjoys writing articles on Technology, Make Money Online and Blogging niche. He is our Gold Star Contributor and co-author of all blogs under our network.

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  1. I don't think it is useful.Because it is so big.There is no place to show it on sidebar

  2. Oh! it is really big. Who have enough space to place this ad?
    Thanks for sharing this.

    Tips on blogging

  3. I love this. Put it at sidebar to replace the previous 300X250

  4. This comment has been removed by the author.

  5. I have 3 ads on my site, 728 x 90 on header, 336 x 280 (2) on sidebar, so if i replace One of 336 x 280 on sidebar.. How? what it could be? does not violate the TOS?

  6. WOW,this is awesome move by Adsense..
    let me try out this new Ad Size from Adsense, and i will share my experience with It..
    hope this will do something better then old Ad blocks.,:P Simplified technology and Tricks

  7. It is great to know that Google is thinking about their advertisers and publishers, and which in return will benefit their pocket. Anyway, the 300 x 600 is really huge and it will fit the side bar only I stand to be corrected.
    Thanks for keeping me up to date, and apart from doing a great job with this blog, you guys have a good sharing attitude I so much admire. God bless you.

  8. I just implemented it on my sidebar below the social widget. Let's see how things go from here ;) : A Tech Blog

  9. This comment has been removed by the author.

  10. It is a beneficial for every google publisher and their CTR thanks. Thanks for sharing this information :)

    Rahul Kashyap
    Blog: | Movies4u.US

  11. Thank you Dear for sharing this. But, is this unit for Adsense premium publishers? Or for everyone? Can I apply this on my blog :

  12. thanks Qasim for informing me it helps bloggers to generate more income.
    visit my blog also Top 20 pics

  13. Thanks for the update , yea the ads are showing only Half :) lets see how this impact on our adsense earnings.

    Tnea 2013

  14. it should be adsense plus page not plug..

  15. @Abdur Rakib dude, it's not THAT big! You can add it in your 300px sidebar easily. It will just take the size equal to two 300x300 ad units.

  16. @Ariskevin siringoringo nopes it does not violate AdSense TOS. You can add it :)

  17. @Irfan Ahmad it is for everyone...And yes you can add it to your blog

  18. I think it is a good move from Adsense . very nice written article zohaib .Atif980

  19. In my account i don't have the 300 x 600 ad unit, why? Thanks

  20. i think it is very good , but when it show media also ??

  21. How can we get roll over ads like Times Of India ?

    Hindi Dubbed Movies

  22. Please visit @ to learn more on online money making...

  23. thank for sharing tips of google adsense
    very nice content for high cpc

  24. how to put ads on my blog the blog url is

  25. This comment has been removed by the author.

  26. I love this and think it is a good move from Adsense. Thanks for keeping me up to date, and apart from doing a great job with this blog, you guys have a good sharing attitude I so much admire /

  27. This comment has been removed by the author.

  28. This comment has been removed by the author.

  29. This comment has been removed by the author.

  30. Thank you Dear for sharing this. I just implemented it on my sidebar below the social widget. it currently only shows text ads. It'll take some time before a range of display inventory are added on ap standa Lioa


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