I am a bit late at announcing that Google has again rolled in an update to PageRank. A minor update started from February 6th 2012 and continued till February 8th 2012. Major update could occur anywhere at the end of this month so keep hopes high. Google updates PageRank at quarterly period, which means all webpages are gifted with a special rank once every four months. PageRank (PR) as you know is a scale ranging from 0 to 10. A PR increase is awarded to those websites only that are well recommended by niche websites. If your homepage receives backlinks from other websites then your importance in the eyes of Google rapidly increases. Blogs with higher PageRank are crawled at faster rate compared to blogs at lower PageRank. A crawler visits any website several times per day. Blogs that have PageRank above 5 are crawled every minute and blogs below PR 5.0 are crawled every hour. The faster your blog crawl rate the higher the chances to establish your rank in search results page and higher the chances to drive traffic for your content.
Why Your PageRank did not Increase?
This is one question which is often asked. PageRank increase is not sequential. A blog does not necessarily need to have at least pagerank 1 so that on next update it may receive a PR 2. A blog with pagerank 0 can jump directly to PR 4.0 depending on the number of quality backlinks. I have written a detailed post, giving three solid reasons on why some blogs are not lucky enough to rank higher despite working hard. You must read this post to get familiar with PageRank utopia.
Our blog still has a PageRank 4.0 despite receiving tons of new quality backlinks. We now have over 1400 quality backlinks. Links from blogs as high as PageRank6. But our pagerank remains where it is. Strange isn't it? No one still knows how exactly does Google decides the credibility of webpage and SEOforum along with SEomoz still agrees to the fact that you can only smoothen the path for a good PageRank update but you may never expect a rise every time. Since PAgeRank works on an automatic system therefore fluctuations are part of the play.
Can your PageRank Go down the next Month?
If you were lucky enough to be blessed with a PageRank increase , then respect this opportunity and do not misuse your PR. Google monitors blogs continuously after an update and schedules a Major update too which can take a month. So this entire month of February would be a testing period for you. If you have started selling links crazily then the chances are that you can loose it once major update occurs. I am a victim of it. Just after receiving a PageRank 4.0 last year, we were pushed back to PageRank 3.0 the next month. One of the reasons that I experienced was improper balance between incoming and outgoing links. Read that entire story below:
Those who have not received a PR juice can still expect a god change throughout this month.
Is PageRank Important?
To me nothing matters more than Alexa Rank. Alexa Rank is one of the best ranking algorithms that filters good webpages from bad. When it comes to whether or not PR has some significance then Matt Cutts himself tells webmasters that Pagerank has no importance. What matters is the Quality content. Check this interesting post below:
Work on your Alexa rank. If there is anything that matters more in the eyes of advertisers and your blog sponsors then it's the numeric value scaled by Alexa toolbar. Read this important post to know every single detail:
Best Tip To increase PageRank?
Stop commenting on forums, blogs and directories. All these platforms now use nofollow tags so you are getting no value in return. The best and most effective way is to find PageRank (>2) blogs that accept guest posts and submit your best posts to them. One of our guest poster received a PageRank 4 from zero just by guest posting at MBT. But kindly do not come with short, out-dated and irrelevant topic. Give your best shot while you are sending your guest post to a blog admin in order to increase the chances of getting accepted. Let the admin feel that you really respect him for his efforts, not with playful words but with the quality of your guest post. Keep your guest post mostly focused on social media and keep word limit higher than 1000 words. There is no way one would reject such a dish!
My sister's wedding is tomorrow and this is one reason why MBT is late at breaking this news. Peace and blessings pals! :)
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