The basics of advertisement
Clicks - The total number of times an ad was clicked
Page view - A page view is registered every time a user opens a page on your website. It does not matter how many ads are there, it will only count as one page view.
Impression - This is a somewhat confusing term. Impression is defined as the user-view of a particular item on your website. It could refer to a user viewing a particular webpage, a particular ad unit, or an individual ad. Hence, an 'impression' can be sub-categorized into a page view, a page impression or an ad impression.
Page Impression - A page impression is the same as a page view - at least when talking about Google AdSense.
Ad Impression - An Ad impression is registered when an ad is viewed by a visitor. If a page contains multiple ads, then one page view may result in multiple ad impressions. For example, if a page with 2 ads is viewed 3 times, you get a total of 3 page views and 6 ad impressions.
Query - An ad query is a request made to Google AdSense's system to display an ad unit whenever that ad is displayed.
AdSense Page RPM vs. Impression RPM
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