Why Promoted Pins?
- Promoted Pins perform as good or better than organic Pins.
- Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards.
- Promoted Pins are repinned an average of 11 times or higher.
- Promoted Pins continue to draw engagement from users even after a campaign has ended.
- Businesses outside of Pinterest’s core categories were successful with Promoted Pins.
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