XML Sitemaps or RSS feeds?
Sitemap and RSS feeds best practices
- The two most important pieces of information for Google are the URL itself and its last modification time.
- Only include URLs that can be fetched by Googlebot (ie, don’t include URLs blocked by robots.txt).
- Only include canonical URLs.
- Specify a last modification time for each URL in an XML sitemap and RSS/Atom feed
- For a single XML sitemap, update it at least once a day and ping Google each time.
- For a set of XML sitemaps, maximize the number of URLs in each XML sitemap. The limit is 50,000 URLs or a maximum size of 10MB uncompressed. Ping Google when each XML sitemap is updated.
- When a new page is added or an existing page meaningfully changed, add the URL and the modification time to the RSS/Atom feed.
- In order for Google to not miss updates, the RSS/Atom feed should have all updates in it since at least the last time Google downloaded it. The best way to achieve this is by using PubSubHubbub.
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