Use Pagination markup
This allows for high crawl frequencies of the post. However some sites, rely on CPM ad models which means that the more page views they get, the more their ad partners pay. As a result forcing the user to click through pages of comments make better business sense. If you choose to go this route you should handle pagination correctly by using the rel=next, rel=prev tags in the header. This way all of the pages of comments will be consolidated into one entity as far as the search engines are concerned. Thus cutting down duplication.
Store the comments locally
Use the Correct Schema
We have implemented most of these best practices in the comments section below. Have you? Feel free to leave your responses. Cheers :)
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