Here are some top SEO skills one should learn in order to be successful in 2014.
1. Public Relations
This era is all about public relations! They've always been an integral part of any successful marketing campaign, but are now more important than ever. Today's customer is harder than ever to get.
Public relations can be used to build strong powerful links - links that don’t trigger penalties such as Penguin. Understanding how to pitch a story to news outlets, get them to run the story, and then link back to your site, will be one of the most powerful link building tactics now and in the future.
Whether it’s keyword research or content development; research is becoming an increasingly important step with SEO. Not to say that it wasn't before, but is now more so than ever. The Google Hummingbird update has now forced (or is trying to force) webmasters to develop an understanding of user intent, i.e. how users search on Google. This goes a lot deeper than regular keyword research. SEOs need to now understand what types of questions users are asking, not just what words are relevant to the page, since the Hummingbird now entertains 'conversational' search queries as compared to simple keywords.
3. Taxonomy Design
4. Community Management
5. HTML and Structured Data
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