When is the Best Time To Post on Facebook, Twitter and Pinterest?


Best time to post on Social Media
One of the most important social media tricks I've learnt over time is to maintain a schedule. Not only will it bring consistency to your work, but will also save you valuable time. But sharing stories according to a schedule itself won't give you much of an edge, unless you know when exactly to share them. So it's not just a matter of doing some work; it's a question of when to do it. Knowing when your audience wakes up and checks Facebook can work wonders for your social reputation.
So the big question of today is, what is the best time to post on social media sites such as Facebook, Twitter etc? The answer alone depends on a lot many factors, and this is where your social media analytics come in. But before you run off to look at your Facebook Page Insights, here is some advice for some specific social networks.

As I said, social media analytics can help. But it's not enough to just know when, and how many of your visitors are online. A far better metric would be when the audience is engaging, i.e. clicking, liking, sharing or even emailing stories. This is where insights from some of the largest sharing platforms come in. AddThis, one of the most popular such platforms, can help.

Timings varies for various social networks

AddThis has compiled a report from more than 14 Million websites that use their tools, and has come up with insights of their own that can help.

Facebook Twitter LinkedIn Pinterest
Shares 9am-11am, 12pm 10am-12pm 10am, 2pm 3pm, 8pm
Clicks 3pm-5pm 3pm-5pm 1pm-2pm 8pm-10pm

This data reflects the peak click and share times for more than 14 Million sites that use AddThis tools. And I must say it somewhat confirms our own observations for Facebook and Twitter accounts for our various sister blogs.
Facebook Engagement Graph

The figure above represents our Facebook user activity (percentage) against hours of the day. This data is based on time in the GMT +5 timezone, whereas the time in the data from AddThis is at GMT -4. But both indicate that most of the activity on Facebook occurs during the night. Very few shares happen during the day (for the India/Pakistan region), but they peak around 6-12 PM. Some clicks and shares also happen during daytime. People usually engage during the starting office hours, and in the evening when they get back home.

According to AddThis, Twitter shares the same trend as Facebook. Both these networks are predominantly used in the day time and evening. But Pinterest is mostly used in the evening and night.

Social media usage apparently depends on the day of the week as well. Here is another insightful observation from AddThis.

Facebook Twitter LinkedIn Pinterest
Clicks & Shares Thursdays,

9am-12pm
Fridays,

2pm-3pm
Tuesdays,

10am-11am
Wednesdays,

1pm-2pm

Takeaway

Of course your actual target audience might not behave the same way. Maybe you're running a job board, and people engage with your posts more in the morning. Or maybe you're all about gaming, and your gaming audience becomes active after midnight. It all depends. But looking at this data, it makes sense to formulate various content strategies based on data from your own account.

For example, you can share stuff in the morning that office-goers can relate to. But keep the best of your content for the evening or night, when most of your audience is engaging. You should also look into what days are most popular for your posts. If you’re posting your content across social networks, maximize engagement by posting on the peak day and time of those networks.

As much as data can be useful, don’t forget to think about the human aspect of sharing. Think about your own behaviors and habits on social networks. When are you most likely to share content and using what social media network? When do you have breaks at work? What social network do you find yourself scrolling through when watching TV at night? Chances are, your audience’s behaviors may not be that far off from yours.

Got anything useful to add? Our comments section awaits! Cheers :)

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  1. Replies
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  9. Replies
    1. So what you're saying is: anytime you post a blog post on Thursday as long as it's not before 9 you'll have plenty of views! ...Umm doesn't the whole point of there being a blog post time suggest that you should look at when the peak is rather than just simply posting?
      This defeats the whole point of posting at a set time in the first place.

      On average by this knowledge alone the best time to post would be 1pm - however if the internet goes down you'll get considerably less views and/or you'll not be able to post anything! Also the fact is 1pm is when children are in school learning - THAT MEANS YOUR BLOG TIMES MEAN NOTHING!

      Honestly take some advice from someone who actually knows something: The best times to post are in the weekend, on public holidays and when kids are not in school after 4pm - post regular updates and I mean REGULARLY otherwise you'll only receive a minimum amount of views and don't post uninteresting articles. Also be imaginative in what you write - no-one likes to read an uninteresting blog that's just common knowledge. If you want to improve your blog posts do some research in creative writing, maybe even pick up on buzzwords used in other blogs... learn to advertise yourself better. If you do not: you end up posting stuff like this in hopes someone reads it.

      Not that I think this is an uninteresting article - it just seems like all you've done is looked at the results of your post feed and figured: hmmmm well my posts seem to be getting the most attention at this time: now let me tell you something... do you actually look at that clock in the corner? Now tell me... what time zone does that say - and what country do you have to be in for it to apply to you?

      That's right: it's no use for anyone else living in any other country because all their views and clicks are distributed at a different time rate as yours - also have you ever stopped and wondered what is giving you those views and clicks? Ever looked at when and where those clicks are coming from? Because there's more than one way to access this article : you know what else? A web search can happen at anytime anywhere in any language - try and figure that out before you try and tell me that 1pm when children and adults are most likely working is the best time to post on your blog! Apologies if I made you look a little dumber *cough*.

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