What to do with old websites not ranking well
Don't take things for granted!
Update your designOld websites often have old and obsolete themes and templates. They might have made modifications along the way to keep up with the modern interfaces, but the back-end remains pretty much the same. These templates might not be SEO-optimized, since they were built in another era. Maybe some of the plugins you're using are obsolete? Maybe your markup gets the job done, but not in the most efficient manner, or is not standards-compliant. Maybe it's not using structured data as well as Google would like? You had an old design to begin with, and you kept dragging it along, trying to keep pace. Sometimes it's best to let go, and start afresh.
Hope these tips helped. If you have any question, please feel free to ask in the comments section below. Peace and blessings, pals :)
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