Specifying a logo for your site
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
Where www.yoursite.com is the URL of your site's homepage, and www.yoursite.com/logo.png is the direct URI of your logo image.
Why use logos?Google's algorithms will automatically associate the image with your homepage, and this information will be used in search results - the logo image will be given preference over others in the Knowledge Graph, for example. It also helps with your authority, and in the future, we can expect more applications for this feature.
With this feature, you can also set up a single logo for multiple websites under the same brand/company. And since your logo has precedence, it will replace your Google Plus profile picture in search results. We at MBT aren't using this markup, because we're fine with our Google Plus profile picture. However, we will do it once we set up a company website for our network.
Got any questions? Feel free to ask in the comments section below. And stay tuned for more updates on how Google works. Cheers :)
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