Verifying your site through Google Webmaster Tools opens up a secure communication channel between you and Google. For example, Google will show you confidential information, such as search queries that land visitors on your site. You can also use this to associate your site's content according to your audience by demographics or geographical location etc.
You can verify ownership of any kind of website. You can, for example, verify a sub-domain (mydomain.example.com), or a site with www (www.example.com), or a whole domain (example.com), or a sub-directory (example.com/mysite), and so on. Once you verify your site, you can easily manage or add more owners, or managers/moderators for your site.
Verifying your site
Domain name provider
HTML file upload
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