Who is a Premium AdSense Publisher?



Google Premium AdSense Publishers

In any business institution or organization, people who bring in good value are usually rewarded. Like many online companies, Google relies upon ads for its business. The more ad-clicks you get on your website, the better it is for Google, because Google ultimately gets a portion of its AdWords share. Just like most companies, Google has an incentive program with which it rewards AdSense publishers who bring in lots of click, and effectively help Google as well. This incentive program is dubbed "Google Premium AdSense Publishers". Many of our readers have had some confusion regarding Premium AdSense Publisher accounts. So that shall be our point of focus in this post today.

How to become a Premium AdSense Publisher?

A Premium AdSense Publisher (PAP) is a special publisher who gets premium services as mentioned above. PAPs have a huge traffic, and a high CTR, which is the reason why they stand out from normal publishers.

To become a PAP, you first have to pass a loyalty test. Not everyone can participate in this program. There's a minimum threshold that needs to be met first. You have to have at least one of the following;
  • A minimum of 1 Million pageviews per month - In other words you must have a daily traffic of at least 10-20 thousand pageviews.
  • At least 100K-150K search queries per month - This approximates to around 5 thousand search queries per day.

As you can see, both these figures are pretty high, which is why it is very difficult to become a PAP. PAPs have a high CTR - more than 100 clicks per day - which is why Google is interested in them.

Google AdSense

You can't apply to become a premium publisher. Google will induct you automatically if it believes you deserve it. AdSense will monitor your traffic for a long time, so you have to be above the threshold consistently. It might take a long time, maybe years, to become a publisher. It took Mohammad 2 years to become a premium publisher. So even if you have met the threshold, you need to wait it out until AdSense finally decides to give you PAP privileges. The wait is long, yes. But the rewards are well worth the effort!

Perks of being a premium publisher

There are many benefits of being a PAP, some of which are;

Extra ad units - You can display more than three ad-units per page! Normal publishers can only add three content ads per page. But premium publishers can add more! These extra ad units have a special ID which differentiates them from normal ads. Check out the following post to learn about this.

Third-party ad-serving - Premium publishers can serve third-party ads using their Doubleclick For Publishers account. Find out more about joining DFP for small businesses.

Special monthly consultations - This is probably one of the most valuable perks PAPs get - they get all the support they need! A special consulting agent contacts PAPs, and sets up a meeting on Google Calendar. You can get the support you want. Mohammad just had his consultation for January, so it's not something Google only advertises. They do contact you personally if you're a PAP.

These agents provide suggestions related to ad-placements, and tips on increasing revenue. PAPs also get invitations for AdSense seminars/webinars and workshops.

Ad-customization - Normal publishers can't change AdSense ad codes to make them look different, because they run the risk of getting their accounts banned. But premium publishers have no such limitation. They can change size, format, text color, background color, theme, and a lot more! They can also remove the 'Ads by Google' label on ads to make them look more professional.

Negotiable terms - Premium AdSense Publishers can also negotiate terms of their contract with AdSense. Normal publishers have to go with the fixed AdSense rates. But premium publishers can negotiate, and adjust their rates with AdSense, which is quite a huge benefit.

Besides all these features (and more), premium publishers also enjoy all the benefits normal publishers have. So what are you waiting for? Start working on your traffic, and start making a full-time passive income from your blog! Wish you all the best :)

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47 comments : Post Yours! Read Comment Policy ▼
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  1. Nice article. I'm still waiting for Google to prove my adnsense account :D

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  2. This comment has been removed by a blog administrator.

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  3. I never knew about PAP before.Think to be a PAP in future...

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  4. Nice Article Qasim, i think just some biggest websites gets premium adsense membership, but if we keep our posts up, we will get it too.

    Thank You

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  5. I am using adsense for a long time but never think about to be a premium adsense publisher. but now I will be work hard for it. thanks Qasim.

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  6. I have more than 80000 page view since last 2 and half years but no communication received from google yet

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  7. already know that. but, thanks for share this more info. ;)

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  8. thanks for info, you are really helping me :)

    Regards,
    http://www.pokharatech.com

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  9. This comment has been removed by the author.

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  10. yea, i have been waiting for this info .I'm wondering how they became PAP , now the secret is known ...thankss bro ..

    Remove Genesis Default Footer link

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  11. Awesome post. Isn't MBT a premium publisher? Because I guess it matches all of the ToC.

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  12. How does 10k to 15k search quires per month equals to 5000 quires per day?

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  13. nice post before your post i don't know about pap thanks for shearing this nice article
    Download eBook, Drivers

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  14. "The wait is long," yes but Dream will come true.

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  15. Hey Qasim, i was searching a lot of info about googles premium publisher and your article added few knowledge in me. Thank you so much :)

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  16. Qasim Zaib Brother, I have Educational blog with daily pageview about 15k to 20k daily and i have old adsense account. Can i apply for this?
    dsssb

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  17. Hi Qasim How can I increase my pageviews? It was 122,288 last month.

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  18. name :- iliyas shaikh
    website(blog) :- www.shayrikiduniya.com

    please help mera google adsence account accepet hi nahi ho raha kya karu ?

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  19. This comment has been removed by a blog administrator.

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  20. Wow, seems interesting, being a publisher who has "special treatments" from Google. Hope I can manage to increase my traffic so that I can be on of the PAPs. :)

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  21. @bloggertipstricks.com you're welcome :)
    we're here to share information!

    ReplyDelete
  22. @bloggertipstricks.com you're welcome :)
    we're here to share information!

    ReplyDelete
  23. @Rahul Sethi you can't apply for this dude. First of all, you need to meet their criteria...And second, you don't apply for it. Google will contact you itself once it notices you have met the criteria consistently for a long period of time

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  24. Qasim bhai is there any Alexa rank criteria for premium publisher means means whats the minimum ranks on alexa to apply for premium publisher.

    Thanks and hope for earlier reply



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  25. I have seen this kind of ads at many places . Really useful informations Qasim
    I Hate Cracks

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  26. I am pleased that I detected this web site, precisely the right info that I was searching for! .
    rak offshore

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  27. It is very difficult but we can get anything with hard work. My website is HiFiFun.Com All Kind of Tips and Tricks.

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  28. Never heard about Premium Publisher thing before...Thank for the giving unique thing...

    I think only Biggies will get these opportunities...:(

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  29. Thanks for worderful info. Like your blog

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  30. i wish to enter in PAP soon.. i had started my blog in nov 2012 and already getting around 50 clicks with 10K page views and 4K daily unique visitors... hoping to enter in beginning of 2014..

    Regards

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  31. dear qasim bhai

    mere blog me adsence active hi nahi ho raha kese active karu
    shayri ki duniya

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  32. Wow, I am really glad to see MBT in the PAP...
    I too have 5000+ daily search Quires from last one month,
    What do you think? Will Adsense contact me for PAP or not?
    TricksMe - The Technology Blog

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  33. Excellent post, it will be motivational for normal adsense publishers, especially I liked "negotiable terms" benefit. Well, 1 Million pageviews/month and 100K-150K search queries/month, these are really high figures and can't be reached easily. Thanks for sharing and tweeted :)

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  34. What a great post my dear friend. Fantastic and good job. In feature everyone people in Adsense wants to get Premium ads for their website or blog. In this account your earning will be fast growing.

    Regards
    pbb.com

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  35. This comment has been removed by the author.

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  36. very good article my website is http://www.fcall.in It get good traffic but serach engine visits are less. Can I get adsense premium publisher

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  37. please update your post.. because according to new surveys the traffic required for becoming a PAP is 20 Million Pageviews per month.Thats very big but that true.

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