November 29, 2012

Why do paid links violate Google's guidelines while other ads don't?


Google is known for its non-tolerance for paid links to a site. Previously, sites tended to gain ranking on account of the paid links they had pointing to themselves. Bu Google has been working on its algorithm, and the Panda and Penguin updates have been all about cutting down on such spam activities. Now Google delivers a penalty to such a website that has paid back-links. But if you come to think about it, don't ads seem to do the same thing? For example, if you buy an ad slot on a website that points to your own site, then how is that different from links on other websites that you buy?



Google is not against advertising. It is great for educating people, and alerting them. It can drive traffic to a site, and raise awareness. And there can be a lot many reasons for advertising, but Google has nothing against them.

But the simple answer to the question is, one type on link manipulates search engines, whereas the other type does not (you can guess which does which). When you're paying for links that pass PageRank, fundamentally, you are paying for something that manipulates search engines, something that creates the worst search experience for users, and hence violate Google's Terms of Service.

So you can use AdSense, DoubleClick, Chitika, or whatever you're interested in. What Google looks for is, whether search engines get worse, or whether PageRank is being passed, and whether search engines get manipulated by a particular set of links.

So you can make sure you don't pass PageRank with no-follow, and you can have links go through a JavaScript redirectot where that's blocked by JavaScript. The vast majority of banner ads, advertising and ad networks know how that works, and know how to do it such that GoogleBot doesn't crawl all the way through those ads, and those ads don't pass PageRank.

So if you have a link to your site that passed PageRank, then that will definitely harm your website more than it will do good. If you're doing advertisements  just make sure those links don't pass PageRank and manipulate search engines in any way. Avoid spamming :)




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  1. Great article Qasim Bhai keep update your work. I really love your blog.

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  3. thanks i was really confused about this that on one side google is getting money from ads and dont consider it legal if some one put article about a site with link (Advertising)
    you cleared my mine thanks
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    ReplyDelete
  4. thanks for sharing this information. really it is use full for every one. :)

    Regards
    Rahul Kashyap
    Blog: SDMMovies.com

    ReplyDelete
  5. @FutureFones
    Hi, You have told in your question that you brought your domain at Rs. 150 and hosted it with Rs. 800, But what i know about blogger is, if you have created your blog on blogger then you don't need any other hosting service to host your blogger blog because blogger is self hosted by Google and there is no monthly charges for it it's free, but if you want a custom domain for your blogger blog then you just have to set your domain name with your blogger blog and there is nothing else you have to do you can read a complete article here to know more about "how to setup your domain name with your blogger blog" go with this URL: http://www.cyberockk.com/2012/04/how-to-connect-blogger-blog-to-your.html i am sure it will help you.

    Also i saw one of your article that is "Google Nexus 4 vs HTC DROID DNA" that you have taken from Androidandme which is vary popular website and the same article is also been published on a other site also, Bro i must say one thing for blogging point of view if you are really serious about blogging then don't copy content from any other sources it will kill your blog and this is much hated by Google they don't like such kind of activities. if you want to service in blogging field then you will have to put your real fort with original written articles on your blog.

    ReplyDelete
  6. Truly useful tips, one solution to this problem is that going with contextual ad networks that use JavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect.

    ReplyDelete
  7. Thank for your informations.i will get great idea's.web designing company in chennaidont consider it legal if some one put article

    ReplyDelete
  8. Thank for your informations.i will get great idea'sweb designig company in chennaiJavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect

    ReplyDelete
  9. After read your post i learn a lot of thing regarding paid links and ads marketing. Paid links can hurt any website's ranking in very short period but ads can help a lot to get good traffic in ethical way.

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  10. You are a extremely specialized blogger. I have joined your feed Google is known for its non-tolerance for paid links to a site and look forward more of your brilliant blog posts,

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  11. But the simple answer to the question is, one type on link manipulates search engines, Do follow Blog Comment

    ReplyDelete