November 29, 2012

Why do paid links violate Google's guidelines while other ads don't?


Google is known for its non-tolerance for paid links to a site. Previously, sites tended to gain ranking on account of the paid links they had pointing to themselves. Bu Google has been working on its algorithm, and the Panda and Penguin updates have been all about cutting down on such spam activities. Now Google delivers a penalty to such a website that has paid back-links. But if you come to think about it, don't ads seem to do the same thing? For example, if you buy an ad slot on a website that points to your own site, then how is that different from links on other websites that you buy?



Google is not against advertising. It is great for educating people, and alerting them. It can drive traffic to a site, and raise awareness. And there can be a lot many reasons for advertising, but Google has nothing against them.

But the simple answer to the question is, one type on link manipulates search engines, whereas the other type does not (you can guess which does which). When you're paying for links that pass PageRank, fundamentally, you are paying for something that manipulates search engines, something that creates the worst search experience for users, and hence violate Google's Terms of Service.

So you can use AdSense, DoubleClick, Chitika, or whatever you're interested in. What Google looks for is, whether search engines get worse, or whether PageRank is being passed, and whether search engines get manipulated by a particular set of links.

So you can make sure you don't pass PageRank with no-follow, and you can have links go through a JavaScript redirectot where that's blocked by JavaScript. The vast majority of banner ads, advertising and ad networks know how that works, and know how to do it such that GoogleBot doesn't crawl all the way through those ads, and those ads don't pass PageRank.

So if you have a link to your site that passed PageRank, then that will definitely harm your website more than it will do good. If you're doing advertisements  just make sure those links don't pass PageRank and manipulate search engines in any way. Avoid spamming :)




About Author:

Qasim Zaib is a passionate blogger who enjoys writing articles on Technology, Make Money Online and Blogging niche. He is our Gold Star Contributor and co-author of all blogs under our network.

Follow him @ Twitter | Facebook

If you don't want to get yourself into Serious Technical Trouble while editing your Blog Template then just sit back and relax and let us do the Job for you at a fairly reasonable cost. Submit your order details by Clicking Here »

12 comments : Post Yours! Read Comment Policy ▼
PLEASE NOTE:
We have Zero Tolerance to Spam. Chessy Comments and Comments with Links will be deleted immediately upon our review.

  1. Great article Qasim Bhai keep update your work. I really love your blog.

    Register .com and .info domain in 0.99$

    ReplyDelete
  2. Bro, I have My Domain On CrazyDomains.in
    However,
    I BOught Domain For 150Rs.
    And Then Bought DNS Hosting for 800 Rs..
    I Added CName And A Records : http://prntscr.com/kusyh
    And TXT Records too But On BLogger It Showed Me Error : http://prntscr.com/kut16

    It's Have Been 2 Days, I Am Getting this Error..

    Please Help Me... Pls.

    ReplyDelete
  3. thanks i was really confused about this that on one side google is getting money from ads and dont consider it legal if some one put article about a site with link (Advertising)
    you cleared my mine thanks
    from
    Rawalpindi Education

    ReplyDelete
  4. thanks for sharing this information. really it is use full for every one. :)

    Regards
    Rahul Kashyap
    Blog: SDMMovies.com

    ReplyDelete
  5. @FutureFones
    Hi, You have told in your question that you brought your domain at Rs. 150 and hosted it with Rs. 800, But what i know about blogger is, if you have created your blog on blogger then you don't need any other hosting service to host your blogger blog because blogger is self hosted by Google and there is no monthly charges for it it's free, but if you want a custom domain for your blogger blog then you just have to set your domain name with your blogger blog and there is nothing else you have to do you can read a complete article here to know more about "how to setup your domain name with your blogger blog" go with this URL: http://www.cyberockk.com/2012/04/how-to-connect-blogger-blog-to-your.html i am sure it will help you.

    Also i saw one of your article that is "Google Nexus 4 vs HTC DROID DNA" that you have taken from Androidandme which is vary popular website and the same article is also been published on a other site also, Bro i must say one thing for blogging point of view if you are really serious about blogging then don't copy content from any other sources it will kill your blog and this is much hated by Google they don't like such kind of activities. if you want to service in blogging field then you will have to put your real fort with original written articles on your blog.

    ReplyDelete
  6. Truly useful tips, one solution to this problem is that going with contextual ad networks that use JavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect.

    ReplyDelete
  7. Thank for your informations.i will get great idea's.web designing company in chennaidont consider it legal if some one put article

    ReplyDelete
  8. Thank for your informations.i will get great idea'sweb designig company in chennaiJavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect

    ReplyDelete
  9. After read your post i learn a lot of thing regarding paid links and ads marketing. Paid links can hurt any website's ranking in very short period but ads can help a lot to get good traffic in ethical way.

    embossed business cards

    ReplyDelete
  10. You are a extremely specialized blogger. I have joined your feed Google is known for its non-tolerance for paid links to a site and look forward more of your brilliant blog posts,

    architecture dissertation topics

    ReplyDelete
  11. But the simple answer to the question is, one type on link manipulates search engines, Do follow Blog Comment

    ReplyDelete

 
  • MBT Icons and buttons

    Icons and Buttons

    Our resources have been successfully downloaded over 10K times and found almost every where. Get yours!

  • choosing webhost for a blog

    Why HostGator?

    Learn Why we chose HostGator as our Web Host and find discount coupons to kick start your blog today!

  • SEO Settings for blogger

    ALL IN ONE SEO PACK 2012

    Learn every single SEO tip that will boost your blog's ranking and organic traffic. We got them all!

  • Blogger widgets and plugins

    Visit MBT's Blogger LAB

    Why not take a tour of all great Blogger widgets published so far? You Name it we have it!

  • become a six figure blogger!

    Become a SIX FIGURE BLOGGER

    Learn what it takes to become a successful entrepreneur and build a living online!