Guest Blogging For Backlinks - What Does Google Think?

Guest Blogging
Guest blogging is a very popular way of getting backlinks for a site. It is an effective marketing strategy for a blog, and allows you to publicize you content to places beyond your reach. In short, guest blogging is when you write for another website, free of charge, in return for a backlink (or two). And we have already talked about how linking is important for your website. But doesn't it all look a bit convenient? As in, anyone can write (or spin) articles, and get them published on other websites and get more links to rank higher in Google? Here is Google's take on the subject, along with some best practices.

Is guest blogging worth it?

So, is guest blogging is worth it, and is it beneficial for a site or site owner? Well, there is no simple one-line answer to that. First, think about what are the best case and the worst case scenarios in guest logging?

The best case scenario would be when you are a good quality writer, and have something valuable to contribute to a website. From Google's viewpoint, it's all about quality. In the case of the top bloggers out there, they can post as many guest posts as they want, and the host websites should be glad of gaining something useful. Even if you're not a well known bloggers, but you can write well and create new and unique content, then it's your opportunity to get known in the world out there while making links. In such cases, you can dish out as many guest posts as possible, and build links to your heart's content.

But some people obviously don't know where the line exists...

Knowing when to stop

Sadly, this in no Utopia, and when there's an advantage, it's bound to be exploited. Sure, guest posting is a great way to build your links and traffic. But a lot of bloggers out there have started exploiting this to their advantage,

A guest post is only good as long as it's valuable, and has something to contribute. People often write one blog post, and submit it to multiple blogs as "unique" posts. When more than one blog accepts those posts, they become duplicated, hence putting the blog's integrity at stake. While this may not harm the guest blogger directly, it will effect his reputation.

Article spinning is a very popular practice as well. People write one article, and rewrite it multiple times and change the wording so it won't be picked up in a plagiarism checker. This might be smarter than submitting the exact same article to multiple blogs, but it still is dumb, and a noob's way out of things. And this is where Google steps in.

If Google detects that you have submitted similar guest posts then all those backlinks might be discarded. So far from proving useful to your website, it'll only be considered as spam, and will be a waste of your time.

So, it's important to know the line, and when to stop, because pushing it too far could have adverse consequences. Follow this basic ethic in guest blogging, and spread it to others too! Cheers :)

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  1. This post deserves to be a guest post because of its unique contents; earlier every pro blogger just trumpeted the benefits of guest blogging but first time you mentioned precautions attached with guest blogging. Very informative post; thanks for sharing

  2. Agree with Muba the guest post is not always helpfull. get .in domain free at

  3. Very nice post.
    I already published about that topic..

  4. Thanks, for your post.
    Can you please tell me what are the consequences if i submit the same story which i post on my blog on to different blogs which allow guess postings with the links at the bottom, via ?
    Infinity Loopers

  5. thanks information

  6. Thanks for this Post..
    Really interesting..
    Keep it up bro..

    More Blog Tools

    Best Regards;
    Jay Ryan Macabato

  7. Really Guest Post have very important for every new and old blogger thanks for sharing valuable video in this post.

    Rahul Kashyap

  8. This comment has been removed by the author.

  9. Nice Post .


  10. You got it right. Guest blogging should be professional because if you just copy paste- edit.edit and edit an article and submit it to different websites means you are not equal to the task of guest blogging

  11. Hello guys check this blog and also check this post:

  12. Seems a spinoff from the 10th Oct article published on ShoutMeLoud. Didn't expect that from mbt.

  13. Thanks a Lot for this post.
    it was very important for me to know about Guest Blogging and backlinks..!
    the video made e to understand everything about it Blog Blog

  14. Awesome post . Matt Cutts is probably more famous than Larry Page . Check out Why No one cared about the creator of C , Was iPad possible without C ? -

  15. Thats are realy great post

  16. informativ post

  17. really nice site , hi admin first u have really nice and cool posts if u wand some get from mine bro because sharing is caring , my site is, we site runners most be more curious in sharing and it will make our traffic more high too bro, so have a review on my site .peace and blessings . :)

  18. I have never thought of this, never knew there's disadvantage in building <a href='>links</a>. I do guest blogging and most of the time I use web 2.0 sites. I will always stay tuned to MBT

  19. This is very useful tips specially for new bloggers like me, I am blogging about income online opportunities and looking for articles like this that will help improve my site Thanks You so much.

  20. Nice Blog Dude. i think your work very hard. but good thing is that you achieved your Goal. me too

  21. Guest blogging is the best way to get quality backlinks. Your post is informative and helpful. Thanks for this post.

    Get two PR3 site's backlinks free

  22. But doesn't it all look a bit convenient? As in, anyone can write (or spin) articles, and get them published on other websites and get more links to rank higher in Google? Here is Google's take on the subject, along with some best practices. seo company

  23. Hello Qasim, It's really fantastic blog provides useful information. Well appreciated. Great job.
    wall post

  24. Thanx for sharing great post.

  25. This comment has been removed by the author.