Advantages of guest blogging
Build some authority!
Writing on your own blog establishes you as an authority of sorts among your audience. They can recognize you in comments or social media, and will interact with you. When you post on another blog, even more people get to know you.
Best of all, you don't have to have a blog of your own for guest posting. You can build your own authority or recognition in the blogging world by writing guest posts on other blogs. At least, this is how I started out. I wrote my first post on a friend's blog as a guest author, without having any blog. Yet, here I am, writing a post at such a prestigious blog such as this. and a few of you have come to recognize me, especially those who have been following SEM. Hence, you simply can not pass off this opportunity to build your own authority, even if you don't have a blog / website of your own.
The good thing about guest blogging is, there is little or no technical handling of the blog involved. You don't have to worry about stuff like SEO, keywords etc. You don't have to spend anything. You don't have to worry about the management of the blog. All you have to do is write! Dealing with plugins and stuff is the job of the host. If you are getting paid, or being rewarded for your guest posts, then what can be better?
Increase awareness about your business
Now this is just what a marketer wants; to reach out to more customers and increase awareness about his business. In fact, many people are guest blogging solely for this purpose. They write posts about a particular product or service, and then submit them as guest posts across multiple blogs. This way, their product gets instant exposure! This is a very effective method for increasing the potential number of customers. Some goes for building a new brand. If you don't have a website, or a blog, you can still write about your brand to let people know about it through host websites.
Improve your writing!
When writing for your own blog, you have to do all the management yourself, all the SEO, all the technical stuff etc. As a result, you are left with lesser time for actual writing part. With guest posting, you can concentrate only on the writing itself. Not only that, you can write about whatever you want! Usually, you are bound to first choose a topic relevant to your site niche. This can limit your options. But if you want to write on whatever you like, just look for a blog in that niche that allows guest posting, and you're ready to go!
This will give your mind more space and time to think, and will give you more practice. Eventually, you will see yourself improving at your writing skills daily!
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