Should You Blog In Hindi or Urdu?



Blogging in another language?

In the past few years, the worldwide aptitude towards blogging has been growing, and millions of blogs have now surfaced. Whether the purpose be to earn money or share opinions or educate people, one thing is for certain. Almost everyone (except for maybe a few personal blogs) is looking for audience to engage with on their blog. Now while communicating with these people, the communication medium needs to be taken into consideration. We have been reviewing some top bloggers and blogs in different countries, and we have gotten a better insight into how important language is for your blog. So the big question for tonight is, should you blog in Hindi, or Urdu, or any other traditional native language? And 'should you blog in English only?

The language barrier

Language is the most powerful communication method, and more so in written than in verbal communication. So if the other person can't understand the language you are talking (or writing) in, then your talk is just gibber-jabber to him. During our research on the top bloggers, we came across lots of blogs that were in the respective native languages. True, it made things difficult for us. But it made me think about how powerful language really is, and how much we take for granted when we come across a website or blog that's in a language we understand.

The Language Barrier

So what about those people who don't understand the blog's language? Well, to them, that blog's a dead-end, shut off for them probably for good. Hence, the reader will bounce. So in writing in a language unknown to a group of people means you're shutting them off, and not doing really good on the user-friendliness front.

The most spoken language is...?

Well, some might argue, that English is not the most spoken language in the world, with a share of just 5.52% according to population of speakers. Well, I think we can safely count out Chinese (Mandarin)  (with a share of 14.1%) because it's spoken majorly in China, and China wins on the basis of sheer number of people. Then is Spanish with 5.85% of the world's population speaking it.

Well, these demographics are a bit sketchy. These 'official' statistics take into account native speakers only. Looking at the bigger picture, English is spoken in over 137 countries, whereas Spanish, in contrast, is spoken in less than 30 countries. Hence, English might not be the most spoken language, but it sure is the most common, and the most widely-understood language in the world. Now i am sure most of you know the significance of shutting down your blog to such a large audience across a wide range of countries.

Looking at the top blogs.....

Our blog post about the top blogs in the U.S effectively includes some of the top blogs in the world, since the U.S is the world leader in the industry. Now, how many of these blogs are in English? All of them! Granted that English is the native language in the U.S. But these blogs are the world leaders, and have audience from almost every country. English has sort of become the standard nowadays, and good English is the mark of professionalism.

What about translators?

Hmm, interesting that you ask, because that's a good question. There are many translator services available, and I have one installed on my Chrome. But that's beyond the point. Suppose I have a great blog about technology (I wish :P), but it's in Urdu or Hindi or Chinese or whatever. Now what would the average English-speaking searcher write in Google? 'iPhone 5 specs' maybe, or 'windows 8 news'. Will my blog come up in the search results? Of course not! Translators are there just to assist the reader who's landed at your site. It won't bring in extra readers.

Translation tools

So if you're planning on running a new blog, run it in English. And if you already are running a blog in a native language, well, i won't tell you to quit, but I will tell you to consider making it multi-culturally accessible, and hope for the best. Good luck :)

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  1. http://english.wanwidget.com/
    for me, i'm using both language, native and english

    ReplyDelete
  2. Good and inspiring post keep posting !!♥
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  3. Default built-in translation engine on every browser.

    Trever Reznick

    ReplyDelete
  4. Mine is http://www.revealingthestuffs.com/ .
    Great post. I think English is Best. Because it's widely spoken Language. I too use English. Thank you.

    ReplyDelete
  5. Definitely your logic is right, i completely agree with you. Our mail goal should be knowledge. NO matter where it is and how it is. The blog i write is here www.pcgeniuszone.com

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  6. Great inspirational POst..
    English is the best option to use in Blog though we can also use Translates on our Blog if it has Multi Country user's
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  7. There are some people who dislike their group to have other languages other than their mother tongue plus English.It is very annoying when we post something with other languages (of course translated by Google ) included they tend to belittle our effort.Hope these few could see some light

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  8. THANKS FOR THE INFORMATION...VERY HELPFUL...

    www.topfurtive.blogspot.in

    ReplyDelete
  9. you are absolutely right I have been running a blog in Urdu www.sarmayacar.blogspot.com for the last two years but hardly get average five visitors daily.
    On the other hand I started a blog on Pollution in English www.pollutionpollution.com about five months ago and am getting now above 150 average daily visitors. Seeing is believing.

    ReplyDelete
  10. @Mi Muba that's good to know :D
    English gives you many times more audience than Urdu ever could.
    Anyways, good luck for both of your blogs :)

    ReplyDelete
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  12. Qasim Zaib, Do you want to say that ... one should not promote his native language in each and every field like technology, medicine, journalism, entertainment, literature, etc.?
    If not, then what is the main purpose of this controversial article? This simply means that acquiring knowledge is only the right of ENGLISH knowing people. Isnt it?
    -Mukarram Niyaz.

    ReplyDelete
  13. I have a blog in the native language and english. I make a distinction between the two blogs and in 3 months, my english blog higher ranking (5M alexa rank) but not in my native blog, only (16M alexa rank). To me, anyone who wants to create a blog or website, think first to write in the native language or english.

    Peace, Danial Muslim ^_^

    ReplyDelete
  14. you written Very knowledgeable article . Language is key for success of any blog so to motivate the hindi knowing people to do blogging in hindi I have also started a blog in Hindi that in my mother tong
    www.becomehindiblogger.blogspot.com.

    ReplyDelete