You are here:
- Who should make an eBook?
- Why to make an eBook
- Research your targeted market (you are here)
- Creating an online ebook form / Customization
- Applying the form to the Blogger Blog
- Building Download system with email subscription / Thanks page
There are couple of ways through which you can research and get to know your targeted market in a fairly fast way. If you are blogging from quite a while, then you might not be needing this part of research, as you would already be familiar with the kind of audience that you have earned over the years.
What should you research about?
So providing the right information at time could result in a life saver. You would often get comments like:
" Thank you so much. Thats exactly what i wanted. You're a life saver"
Pretty encouraging right? Thats the status we want to achieve with our eBook. So by knowing the age group, level of literacy, gender, location etc we could better target our market.
How could this data influence our eBook content?
Say you get most of you traffic from US. You could mention the country in your eBook in some regards, that would drive a personnel touch to the eBook. So thats how different set of data could help your make a better eBook, that earns a better demand in the market.
So how to collect this all useful data?This is the actual core of today's post. Well there are couple of great tools out their. I would recommend Google Analytics. Get to know the keywords that draws you most of the traffic at your blog. This would help you know that why people search you online. Say you get most of the traffic from a keyword 'How to wash your dog'.
Now, in the eBook that you would make on dogs, you should concentrate more over dog washing techniques and not on dog food. Thats just a rough idea.
The demographics can also be studied through Google Analytics. There are other great tools for the purpose like, Market Samurai or Keyword Elite 2.0 but they are not free. Market Samurai costs 90$, but has build up a reputation over the time.
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Guest Post by Hassam Ahmad Awan. MBT's Gold Star Guest Author.
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