On June 24, 2011, The Wall Street Journal reported that private-equity firms KKR and Silver Lake Partners, along with a third investor, are nearing a deal to buy the company for between $2-2.5 billion and just today that rumour became a reality.
GoDaddy, the world’s largest domain registrar and webhosting company has been sold to three private equity firms at $2.25 billion. Godaddy has more than 45 million domains names under management and is four times bigger than it first competitor. It is well known for their different style of advertising campaigns using Female celebrity models. Godaddy started advertising in super bowl and then expanded their market circle so widely that within years of its launch it received sports sponsorships.
The deal was sealed by private equity firms KKR & Co., Silver Lake Partners and Technology Crossover Ventures. Company founder and CEO Bob Parsons expressed his views to Los Angeles times in these words:
“What these guys see is a company with a lot more potential internationally and more potential to make partnerships and acquisitions. They’ll help us finance and they’ll help us recruit talent.”
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