Why do paid links violate Google's guidelines while other ads don't?

Google is known for its non-tolerance for paid links to a site. Previously, sites tended to gain ranking on account of the paid links they had pointing to themselves. Bu Google has been working on its algorithm, and the Panda and Penguin updates have been all about cutting down on such spam activities. Now Google delivers a penalty to such a website that has paid back-links. But if you come to think about it, don't ads seem to do the same thing? For example, if you buy an ad slot on a website that points to your own site, then how is that different from links on other websites that you buy?

Google is not against advertising. It is great for educating people, and alerting them. It can drive traffic to a site, and raise awareness. And there can be a lot many reasons for advertising, but Google has nothing against them.

But the simple answer to the question is, one type on link manipulates search engines, whereas the other type does not (you can guess which does which). When you're paying for links that pass PageRank, fundamentally, you are paying for something that manipulates search engines, something that creates the worst search experience for users, and hence violate Google's Terms of Service.

So you can use AdSense, DoubleClick, Chitika, or whatever you're interested in. What Google looks for is, whether search engines get worse, or whether PageRank is being passed, and whether search engines get manipulated by a particular set of links.

So you can make sure you don't pass PageRank with no-follow, and you can have links go through a JavaScript redirectot where that's blocked by JavaScript. The vast majority of banner ads, advertising and ad networks know how that works, and know how to do it such that GoogleBot doesn't crawl all the way through those ads, and those ads don't pass PageRank.

So if you have a link to your site that passed PageRank, then that will definitely harm your website more than it will do good. If you're doing advertisements  just make sure those links don't pass PageRank and manipulate search engines in any way. Avoid spamming :)

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  3. thanks i was really confused about this that on one side google is getting money from ads and dont consider it legal if some one put article about a site with link (Advertising)
    you cleared my mine thanks
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  4. thanks for sharing this information. really it is use full for every one. :)

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  6. Truly useful tips, one solution to this problem is that going with contextual ad networks that use JavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect.

  7. Thank for your informations.i will get great idea's.web designing company in chennaidont consider it legal if some one put article

  8. Thank for your informations.i will get great idea'sweb designig company in chennaiJavaScript to deliver ads and do not directly link to any URL but redirect to the advertisers website using a JavaScript redirect

  9. After read your post i learn a lot of thing regarding paid links and ads marketing. Paid links can hurt any website's ranking in very short period but ads can help a lot to get good traffic in ethical way.

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  10. You are a extremely specialized blogger. I have joined your feed Google is known for its non-tolerance for paid links to a site and look forward more of your brilliant blog posts,

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  11. But the simple answer to the question is, one type on link manipulates search engines, Do follow Blog Comment