- Location-based conversational search - search for locations near you by asking something like “Ok Google, show me restaurants near my hotel”. You don’t even have to use the hotel name if the reservation info is stored in your gmail.
- Reservations - When you have found a restaurant near you that you’d like to eat at, tell Google to make a reservation for you and as long as the restaurant is on OpenTable Google will fill out all the details for you.
- Directions - Google will remember your selection, and you can continue your restaurant search by asking for directions to the one you just made a reservation at.
Pitching the competition together
- The study found that Google Now returns twice as many knowledge panel results as Siri, and almost three times as many compared to Cortana. The evidence suggests that Google is much further along in its ability to return direct answers than either Siri or Cortana.
- Google’s responses were also found to be more useful. 88% of Google’s answers completely satisfied the query, compared to 53% for Siri and 40% for Cortana.
- There were some interesting Google-specific findings. It was found that Google often does not credit the source of answers that contain well established facts, such as state capitals.
- You won’t have to worry about Google’s answers stealing traffic if you publish detailed how-to guides with step-by-step instructions. It was found that 79% of Google’s direct answers did not provide a full set of instructions when asked for them.
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