What has changed?Twitter updated its definition of a 'Twitter timeline' to include the following change;
Additionally, when we identify a Tweet, an account to follow, or other content that's popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don't follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
It still isn't clear how or when exactly will Twitter implement these kinds of changes, and it makes sense that the company is still experimenting with how it will show additional tweets to users and determine what works.
Does it matter?
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