Google Payday 2.0
What it means for you?
However, there do seem to be some big shifts in the rankings - as there are with any update. There are some big losers, and some big beneficiaries. One such example is eBay, which has lost most of its search traffic, and has not dropped from 8th place to 20+ in global ranking. And this is just the beginning - who knows what horrors lie in wait in the next few days.
We do have a few numbers for you. Google says that Panda 4.0 impacted 7.5% of English-language queries. The impact of the Payday 2.0 update is estimated to be much lower, impacting just ~0.5% of the search queries for English, while the impact might be larger, as much as 5% due to more spam-to-content ratio.
For Bloggers, it can only mean one thing. Make hay while the sun shines! If large sites like eBay can go down, so can you. Your only safeguard is to virtually eliminate spam on your site, and enhance your internal linking structure of your blog. Only then would you ever be 'safe' against future updates of any sort.
All the best :)
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