Why (And How Much) Should You Spend On Facebook Advertising?

Why (And How Much) Should You Spend On Facebook Advertising?
Facebook ads are one of the best ways to instantly grow awareness about anything you're doing. They are a much less complicated, and probably cheaper solution than traditional pay-per-click schemes. And any type of business can benefit from them, from business-to-consumer businesses to local theaters, and even public speakers, musicians etc. But why exactly should these businesses or individuals invest in Facebook ads? What should be the size of this investment, and what can be expected in return?

Why Facebook ads?

Facebook Ads are one of the biggest marketing opportunities you'll come across. They can reach out to a larger audience than radio or television. They have sophisticated targeting like AdWords, albeit on different criteria.

Best of all, they are the cheapest CPM (Cost Per Impression) ad scheme, and average around $0.25 per 1,000 impressions. You can set up Facebook ads for as low as $1 per day, which when compared with advertisement costs on other digital media (TC etc.) is a really good bargain. Hence, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.

If you come to think about it, $1 per day means reaching out to 4,000 new people who haven't heard of your business before.


You have various options for targeting ads to a specific audience. These include basic demographic factors such as age, gender, geographical location, language, etc. In addition, you can target with other advanced options as well such as College/ College major, Moreover you can target audience based on education and relationship status - options you won't find anywhere else.

They're also great for promoting events. You can not only get people to join your event for sometimes as low as $0.15 each, you can also reach the friends of the people who've already said they're going.

Altogether, Facebook advertising is a powerful platform with a lot of options, and given its power, your company should have someone testing our Facebook ads for it, even if it's just at $1 per day!

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  1. Awesome article mate !

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  2. Really awesome article! I already know little bit about Fb ads butthis post clears my mind about this!

    Muhammad Usman Ghani

  3. Bro I want to ask another question,
    I made a new blog about a month ago, and now a days about 300-400 visitors/day are only coming from Facebook.
    Is it helpful for my page rank or it is harmful for blog reputation?

    Waiting for your answer! :)

    1. Usman Dear, Facebook is just another source of traffic for your blog. It does not matter how big or small this traffic is, but the more the better. A lot of businesses rely solely on traffic from Facebook.

      However, that does not mean that you should put all your eggs in the same basket. It is better to have search engine traffic, because those users tend to convert better. So while there's no problem in getting 3-400 visitors per day from Facebook, it is cause for concern if you're getting, say, less than 50 visits per day from search engines. If that's the case, then you should probably spend more time on SEO

      Hope this helps :)

    2. Thankssss Alot for giving answer in detail!
      May Allah gives you lot of Prosperity!

    3. Haha Usman, you're very kind dear, thank you! May Allah give YOU a lot of prosperity too :) Amen

  4. Awesome post bro,
    see my blog: http://www.blogonmind.com how to improve this blog..
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  5. Great post Qasim Bro. I will spend some bucks on fb advertising to promote my new blog.

    1. Good idea dear! Facebook advertising can work wonders for some type of blogs

  6. This comment has been removed by the author.

  7. Great post Qasim: this tip has clear my confusin regarding cost factor. Just one question. Which one is good on Facebook advertising. Blog promotion or blog post promotion. It is generally said that going for the latter post means you promote your post and those who like it may also like FB page of your blog. Is it right?

    1. Well, there's no hard and fast rule regarding this. But generally speaking, promoting posts will give you better results (in most cases, but perhaps not in all), because ideally, you should mostly get your traffic from an organic source. In this sense, organic would mean people who are looking for a certain content.

      For e.g., if I am looking to find a solution to a driver problem in windows 8.1, then I will check out an article that someone has shared on Facebook regarding the solution. If they had shared the blog instead of the blog post, I wouldn't have been too interested.

      However, like I said, it goes for most cases, but not all. Suppose I want to buy a new laptop. In this case, I'd go for a blog or website link, rather than a post link, because I want to check out various models, and not just look at a single review. Get it? It depends on your business.

      Generally, I'd advice you to promote both, but give posts more attention, as promoting a blog only might amount to spamming, and promoting posts only would somewhat restrict your reach

      Hope this helps

  8. 1$ per day,i think its 300 rupees per day,almost 5 $

    1. dear if you're talking about promoting page post then its cost start from $5 ..when you create ad by going to https://www.facebook.com/ads/create/ you will find many options over there :)

      one more thing facebook usually gives credit to its user :)


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  10. In my point of view Facebook's advertising does not generate that much leads / sales as compared with Google AdWords advertising where you can reach more targeted & organic audience from Google Search Engine, who actually have more probability to convert into sales.

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  11. Really Nice info for the people who want to get a better advertisement campaign !
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  12. Really great post...
    Not only the post, I have read all the comments too.. and cleared all my doubts on FB advertising.
    Thank you...

  13. Nice Article. I really Like it. Welcome to my new Blog.

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