Hypothesis contrary to fact
...if people see an object in the news feed with a hashtag they’re interested in, they will click the hashtag to discover more interesting content related to the particular hashtag. Brands that talk about trending hashtags may receive additional exposure due to other Pages using hashtags because their Page may show up unexpectedly.
In contrast, data from Twitter was also analysed, and it was found that hashtags almost doubled the virality of a tweet, and around 70% of the brands found an increased engagement with posts that had hashtags.
If you want to read the full study yourself, you can do so by following this EdgeRank Checker link.
Facebook responded to this study by saying;
When we introduce a new product at Facebook, we focus on getting the user experience right; hashtags are no different. Since they are prone to abuse from, for instance, meme Pages, we’ve been focused on fine tuning the ranking algorithms before we surface them more prominently to people.Pages should not expect to get increased distribution simply by sticking irrelevant hashtags in their posts. The best thing for Pages (that want increased distribution) to do is focus on posting relevant, high quality-content – hashtags or not. Quality, not hashtags, is what our News Feed algorithms look for so that Pages can increase their reach.
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