- When no mobile version of a page is available, the user might be getting redirected to the homepage. This means the user has to do a lot of work, and isn't generally happy about it.
- Suppose you have a website where you can search and/or sort data, as is the case with product listings. Now, the URL parameters (e.g. www.example.com/search.php?product=13) for the desktop version might not be parsed properly, or at all by the mobile version, which means that smartphone users will not be able to search the content.
- You might have set up redirection checks for some mobile platforms, but not all. For example, you might have checked for Android and iOS, but missed out on BB, WP, Ubuntu etc.
- The page a user is looking for on mobile might not actually exist as a mobile version.
- If you recognize a user is visiting a desktop page from a mobile device and you have an equivalent smartphone-friendly page at a different URL, redirect them to that URL instead of serving a 404.
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