You can also check out the trends, and see what type of pages are being linked by other website. In other words, you can find out what people like about your website, so much so that they are linking to it. You can use this information to glean trends data, and create more such content.
Another very important insight can be seen from the type of websites that are linking to you. For example, if a high quality website has given you a backlink, you should investigate, and find out what and why they liked. You can then stay in touch with them and maintain high quality connections that will ultimately help your website's ranking.
Using Google Analytics for backlink analysisGoogle Analytics offers one of the tools you can use to analyze your backlinks. To use this tool, follow these steps.
- Log into your Google Analytics Account, and then click on the website property you want to see backlinks for.
- Look to left sidebar, and there you'll see a Standard Reports section. Click on the Traffic Sources tab, expand the Social section, and then click on Trackbacks.
- Now, you will see a list of all trackbacks to your website within a specific period of time. You can change this period, and show backlinks from a month ago, or a week ago, and so on. This feature is useful when you want to see how many backlinks you 'scored' during a particular campaign.
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