How To Fix Rejected Ad Request Errors in AdSense

How To Fix Rejected Ad Request Errors in AdSense

Google AdSense Ad serving has been a hot topic since like forever, as lots of bloggers and webmasters use AdSense to make money online. Many people have asked questions regarding errors associated with Google Ads. And indeed, the rejected Ad request errors are quite common. These occur majorly when the ads on your site are not properly set up, and hence they can't crawl the correct URL. In such cases, an error occurs, and 'blank ads' might be served as a result. These errors have become quite common. But if you are encountering them, there's nothing to worry about. In this post, we will show you what causes such errors, and how to remove them.

What are Ad requests?

An Ad request is counted whenever a site requests ads from Google to be displayed. For example, suppose there are three ad blocks on a page. When that page is loaded, all the three blocks request ads from Google, and the ads are then displayed. Even if there is some error in displaying, it is still counted as an ad request.

Ad request errors basically occur when the requests are rejected, or could not be fetched. In that case, backup, or blank ads are displayed. This gives the first heads-up that something is wrong with your ad units.

Reasons for errors

The most common reason for such errors is that, your ad blocks are located within one or multiple iframes. This causes problems for the unit, because it crawls and targets the wrong URL. It becomes isolated, and hence cannot access and determine what sort of content you have, hence contextual ads become useless. And when Google can't determine your site's correct information, blank or backup ads might be served.

You might also be getting errors because you are using an SSP (Supply-Side Platform). SSPs include yield managers or ad servers that are used for ad optimization. You need to contact them and notify them of the issue you are having.

Fixing ad request errors

To fix these errors in AdSense and Ad Exchange, you generally need to pass to them the URL of the page that displays the ads.

DoubleClick for Publishers

For DoubleClick for Publishers users, if you are using the Google Ad Manager, then in your ad call, you can try adding this line of code to make your ads work properly

GA_googleAddAdSensePageAttr("google_page_url", "URL");

For Google Publisher Tags, you can try adding the following line of code to your ad call.

googletag.pubads().set("page_url", "URL");

For DART, in AdSense or Ad Exchange, you can pass the correct URL by using the dc_ref parameter in conjunction with the google_page_url parameter.

Other domains

For errors within your report, you need to contact your Admeld representative and ask for JavaScript tags instead of iframes. This should take care of most errors caused by nested iframes.

For other domains, to target correct URLs, you will need to use google_page_url. here's a demonstration. Below is a code which contains a typical ad code

Typical ad code 
<script type="text/javascript">google_ad_client = "ca-pub-XXXXXXXXXXXX";/* 728x90, creado 14/04/08 */google_ad_slot = "XXXXXXXXXXXX";google_ad_width = 728;google_ad_height = 90;</script><script type="text/javascript" src="//"></script>

And below is a code with the google_page_url added. Notice the line with bolded text.

Ad code with google_page_url 
<script type="text/javascript">google_ad_client = "ca-pub-XXXXXXXXXXXX";/* 728x90, creado 14/04/08 */google_ad_slot = "XXXXXXXXXXXX";google_ad_width = 728;google_ad_height = 90;google_page_url = "";</script><script type="text/javascript" src="//"></script>
You need to update code for all ad units that are showing problems. I know this might be a bit too much to grasp, especially for beginners. But you can contact us and ask questions anytime using the comment section below. All the best with your errors :)

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  1. very useful info i am facing this problem since a week thanks for sharing this great post.


  2. I'm Facing the same problem and unluckily due to many ad request error google disable my account.


  3. Great job brother. This topic is much more helping me to improve my adsense ads.

    Visit: Premium Blogging Tips.

  4. Dear Admin
    My account was diabled without any proper reason please help me to recover google adsense

  5. I think ,it is against Google adsense policy to change the ad code . Please clarify.

  6. Dear Mohammad, Qasim and other respected admin

    I am a newbie blogger at I provide downloads of pc game and softwares
    so to make the post useful i used to copy the desription of the soft or game at the post Then my adsense was rejected for unacceptable site content >>>> Later on I deleted those description thinking that I was rejected due to copy paste description and my adsense i snow rejected for insufficent content Please help me What to do ??

    Please respond to me

    Are the description of games and soft cause duplicate content problem. Please let me know

    I have also seen many blog with adsense with the same description of games and soft

  7. Useful information.
    can i ask if you have post on how to use double clik?

  8. My Dear Qasim Zaib!

    I will expect a customize AdSense on Future Post. I saw some premium publishers removed the underlines from AdSense. Is it possible on blogspot?

    Thanks. Expecting Answer by Trever Reznick

  9. sorry if the question is not on topic

    Alhamdulillah, I am grateful for the successful completion of the template that suits me. I took a lot of important lessons from your blog, especially about HTML and Widgets.

    I hope you want to visit on my blog and check out his mistake that occurred before I apply on my blog actually ... I put it on template and do not be surprised because he was filled with blue and pink color. It has become a hallmark my blog.

    one more question, I am a little confused with the maximum placement of adsense ads which say that only a maximum of 3 banners ... what it means that it is not able to install the banner again even though it was a banner link

    thank you

  10. hi everyone..can anyone tell me what should i do again to get my blog approved by adsense?my blog is

  11. @jalil haider

    Yup ! Nice Post , but all bloggers cannot do this ..

    dont want to take the risk with google adsense TOS

    Smart Ways 2 Make Money

  12. Why you don,t have an adsense account.

  13. Thanxs for great am trying for adscence using ur great tips

  14. In order for us to complete the review process, please enter a URL on which you'll place ad code. If we do not detect ad requests with your publisher ID on the domain listed above, we'll be unable to approve your account. You're welcome to place ad code on multiple domains, as long as you request ads from the domain listed above as well.
    (this is my error code from google olease help me out my mail id is

  15. Dear Qasim Bhai,

    I applied for google adsense twice and every time my application was rejected google replied within two hours. It is said that "Thank you for your interest in Google AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program...." my blog is please help me.

  16. This comment has been removed by the author.

  17. for async and responsive ad unit..what to do..??