Yesterday, we talked in some length about the requirements you need to meet in order to get approved by a sponsor. These requirements include a decent amount of traffic such as 1000+ daily unique visitors, a professional looking design, visibility for the advertiser, a clearly defined niche, a professional looking About Us page, and more. See our post for more details. But I think you get the point. These requirements are not ordinary AdSense like requirements. Your blog will be manually checked by willing sponsors, who are not ready to easily give you their money. So to fight for that, you will need to have some good perks under your belt. These requirements are often hard to meet, and it takes a lot of time and effort to get things going.
Like I just said, it takes a lot of time to meet all the requirements. Not only that, it takes a lot of time to find potential advertisers. Even harder is to convincing them to advertise with you. Even if you get a sponsor, there's no guarantee when you'll get the next. It might be weeks or months.
These ads also need more time to set up. For ad networks, you only have to insert a piece of code and the network will do the rest for you. But here, you have to do all the management and administrative work yourself. You will also need to set up and use an Adverser which logs all clicks, impressions, and controls ad rotations and stuff.
Direct ads are not dependable. You never know when you will get the next sponsor. For all you know, it could take months to find another one. And that might not pay as much as you'd like. So depending upon revenue from direct ads for a living might not be a good idea.
There's a lot of insecurity centered around direct ads. Sponsors rarely sign long term contracts. Most sign short term contracts, which expire after a few months. They will then move on to other websites, and you'll be left searching for a sponsor once again. For all you know, you might not find one for months.
Besides, dealings with some advertisers can be unsafe. Ad networks normally have protection against spam and fraud advertisers. But here, there is no protection. You can be ripped off easily. Also, there is no guarantee the advertiser will pay you. Then, there is the payment transfer issue. Advertisers might have to pay extra to send you payments, which is the one thing they don't like. Hence, there is a lot that can go wrong here. It'd be wise to step carefully.
Getting your first sponsor is one of the greatest feelings in life. Here at MBT, we already have a sponsor, and if you'd like to put your ads directly, feel free to contact us. We are currently accepting text link ads only which will be shown on the top. If you are a publisher, like us, then we wish you luck in getting your first, or your next sponsor. Good luck :)
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