Why Email Lists?1- Know Your Readership
Its the strong way that you would know your reader individually. At least you would have their records. In case something goes unplanned with the blog, you could always notify the loyal readership by shooting them out an email.
People often present a point that email marketing is dieing out as social media has taken over, as a way we socialize and keep in touch with our readers. True it is to some extent. But have you ever thought of the percentage of people that have signed up for these social networks as compared to those who have email accounts?
2-Great Marketing Tool
Secondly strong email list can be a huge income stream. By talking Affiliate marketing, its just not promoting products via your blog posts, or banners in the sidebars. Here is where email list shows its real potential. You don't want to over do the advertisement through the list, but its always a good strategy to through out an offer 3-4 times a month.
Email lists can play a strong role in bring huge amounts of traffic to your blog. You could send out a link of the recent post to email subscribers and it would take them back to the blog to read out the full article. This technique makes sure that people who often read their emails much more than the visiting a blog, gets attracted over.
4-Power Of Association
Think for a minute. You have an establised blog with thousands of email subscribers. And now you wish to start a new blog. Here is how that golden email subscribers would help you give a base to your new blog. You could promote your new blog and a solid loyal readers would be ready to read what you got there. Even though many would not support the idea, as they only subscribed to get updates of a particular blog, but it works to a great extent.
When Daren started his photography blog after problogger, why do you think it was a sudden hit? Its just like those popular YouTubers. The moment they start out a new Channel, the name associated with that channel bring out followers faster than we could imagine. Thats the power of association.
So this building an email list is vital for a bloggers success. Ill be sharing few strong techniques by which we could increase our email subscribers list in a most effective way. That would help you put things together.
Guest Post by Hassam Ahmad Awan. MBT's Gold Star Guest Author.
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