How to Successfully Advertise Your Web Development Business on a Budget?

A web development business can be an excellent adventure for young entrepreneurs. The possibilities for clients are truly endless since a professional website is pretty much a requirement for any successful brand. How do you advertise such a business in a world full of them? We’ve put together this handy list of tips on how to successfully advertise your web development business on a budget, so you can maximize the cost-effectiveness of your marketing efforts.

1. Figure out What You Can Afford

The first thing you need to do when making any financial decision is to figure out what you can actually afford as a company. Marketing can be costly depending on your methods, so it’s important that you have a good idea of what level of financial strain the business can support before attempting to venture into marketing/advertisements.

Take a close look at your monthly budget. What do you spend on advertising already? How much wiggle room do you have as far as cash flow? Once you’ve identified your spending limits, you’ll be able to make a more informed choice on which method of advertising will work best for your business. You can also hire a financial advisor to assist with this if you’re not great at crunching numbers. You can find the best financial advisor in Florida on Carefulcents.com.

You’ll certainly want to allocate a large percentage of your profits to creating more business through advertising, but you also don’t want to bankrupt yourself doing it. Don’t make any advertising decisions until you’re certain of what you can afford, and how you’ll recover the costs associated with it.

Be familiar with the kinds of tools you use as well, and how much their monthly costs affect your budget. If you’re using wireframe tools, compare brands (like Axure vs Sketch) to ensure you’re getting the best deal. Once you minimize costs in other areas, you’ll have more to spend on advertising.

2. Choose the Right Advertising

The next step is to figure out what kind of advertising you want to invest in. Whether it be television or radio ads, Facebook ads, or ads on other websites, you’ll want to research the type of advertising that will work for you before you make a decision.

A web development company will likely have much better luck advertising via online platforms than via radio or newspaper ads. If you build websites for specific niches or industries, you’ll want to advertise where these businesses frequent. Finding the right people to advertise to will increase the chances of you creating interest and even a follow-up from the reader/listener.

The type of advertising you choose will have a major impact on the cost of your ad as well. Television ads are usually the most expensive, while simple Facebook ad campaigns can cost as little as a few dollars per week. If you’re just starting out, and don’t have much extra capital to work with, you might want to try simple ads to begin with. When you start generating more business, and therefore money, you can branch out to more effective means of advertising.

3. Always Ask for Feedback/Testimonials From Clients

Some of the best and most cost-effective advertising you can get is testimonials/reviews from previous or current clients. Most people who are shopping for a service will want to see reviews to ensure that the business is legitimate and has been utilized by others in the past, with good results.

Customer testimonials can tell a potential customer so much about your business and the way you interact with your customers. A good testimonial can often be the difference between a potential customer contacting you and navigating away from your page.

Don’t be afraid to ask customers to leave a review on your website or Facebook/social media pages if they’re happy with your work. This will help solidify your reputation for quality and customer service and advertise your business as the best at what you do. Without a reputation to stand behind, your advertising efforts won’t be nearly as effective.

4. Create More Focused Marketing Campaigns

When you’re advertising on a budget, or marketing in general, the best practice is to identify your target audience and only advertise to them. This controls the amount you spend on advertising campaigns since you won’t be “blanket-advertising”, or just advertising to anyone and everyone.

You’ll have specific demographics that will respond to your ads; these are your target audience. Do you build websites for the construction industry? You’ll want to advertise to construction companies. Do you develop sites specifically for e-commerce? You’ll want to advertise to e-commerce stores.

The more focused your advertising is, the more cost-effective it will be, and the higher your returns on the investment will be. It’s simple; if you want to sell an industry-specific item, you don’t market to someone outside of that particular industry. Find your target audience, focus your marketing, and you’ll be on your way to creating effective ad campaigns.

5. Don’t Forget About Social Media

Social media is the ultimate marketing platform for up and coming and established businesses alike. The ability to reach millions of people all over the world instantaneously isn’t found anywhere else. As a business on a budget, you’re only working against yourself if you’re not utilizing social media in your marketing efforts.

Facebook even has a useful ad tool, where you can create focused ads or a specific length of time. You’ll be charged by the number of people you want to reach and the length of the ad, so you can easily adhere to a budget and still reach plenty of people with your ad campaigns.

The Bottom Line

Essentially, there are plenty of options for businesses on a budget to market their services and still reach the audience they’re hoping to interact with. Utilize social media, focus your marketing efforts, and figure out exactly how much advertising you can afford for a more efficient and effective advertising experience.

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