GOOGLE VS YAHOO - THE TWO STRATEGIES


google-vs-yahooIf one looks around, he may found two different styles of working - one organizing ways of getting in the market which sometimes makes Google superior than Yahoo . everything in a big pile and leaving it to you to sort out and find what you need . In other words , gathering everything under one roof . Next approach , gathering neat piles of everything . Putting in front of you what you actually want . Google and Yahoo work with the above mentioned styles respectively . Along with this , Google and Yahoo! have entirely different Many of the Yahoo fans wont like this , i know! :P

I studied briefly the statistics , the proactive approach Google and Yahoo take and the way they market their firms . While studying it all , I found one thing very clear everywhere - Google is a developer and Yahoo is a user . Yes .

Lets have a look , how :

Yahoo's Strategy So Far:

yAHOO STRATEGYLets talk about Yahoo side of the story first . Yahoo has always believed in partnerships in order to drive traffic . In 2006 , as we all know , Yahoo made a $1+billion bid for Facebook . It was one of the most crucial steps for Yahoo! to drive public through a social networking site .  But unfortunately , Yahoo didn't make it at the end as Microsoft had offered a more powerful amount of money ($40 billion that is ) :P

Yahoo had always been aware of the fact that it cannot develop a social media website to counter Google's products , and that is why , Yahoo created partnership with social media sites . In 2009 , Yahoo announced a sort-of-connection with Facebook Connect by integrating it in its popular web properties . Through this , Yahoo would be able to get traffic generated by sharing articles and other things on Facebook.

Moreover , Yahoo has also been a partner of Twitter . Yahoo gave users the feasibility to access Twitter from within Yahoo . So we see that Yahoo instead of competing with the social media , believes in partnering with them so as to generate traffic through them .

Google's Strategy So Far:

gOOGLE STRATEGYNow lets discuss Google in detail : Google has always been focusing on developing things on its own e.g Google Buzz . Google has focused on technology unlike Yahoo ,  who believes in partnership . Doesn't it look more like Development vs Partnership ?  Mind taking a look ?

In Oct 2006 , Google buys YouTube . Same year ,  2006 , Yahoo and eBay formed a partnership . In 2008 , Google launched Google Chrome . The very next year , 2009 , Yahoo formed a search partnership with Microsoft . Later in Feb 2010 , Google came up with Google Buzz  . Same year , Yahoo and Twitter formed a partnership . Moreover , Google is launching an application Google Wallet this summer .  While , there are no latest updates of Yahoo (of this summer) in my knowledge .

So you see how well-planned Google has always been . Always taking a very calculated step in developing applications which always grabbed the attention of people , while Yahoo continued on partnerships . Google's strategy is continuously succeeding since the launch of Google Buzz because it is one of the most complete product Google has presented up till now . As compared to Yahoo , Google has developed better technical products in a short duration ( Buzz , Chrome , Wallet , Android  etc. ) . Plus , Google is working more on smartphones now , which is going to be the next biggest target for searching .

To conclude , I would say that COMPARING the two firms is really difficult . I and you all can never judge just on the basis of search engine results that Yahoo is better or Google is better . It all relates to the strategies they follow . And they have entirely different strategies . Neither company's strategy or direction is wrong . Its just that they need different social strategies to succeed .

  Amna Masood Khawaja


About the Guest Author:
Amna has always been a valuable MBT contributor, smooth writer, and a kind socializing person. She is pursuing her B.E Degree in Computer and Information System Engineering. During her Leisure time she loves to share and post her Random Rumblings.

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  1. I love the key sentence Development VS Partnership...
    Very informative post, Great work :)

    ReplyDelete
  2. I love the history background of Yahoo though. Nice info.

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  3. Great post! Well as per my point of view, both search engines carries same value as both are working very hard to serve people the best service as they can and to provide relevant search result. However if I talk about e-mail services, Google dominates as it provides free e-mail setting (POP/SMTP/IMAP) worldwide and that’s what I like it!!!
    Cheers,
    Susan Smith

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